One thing is that even in emerging and/or 3rd world markets, people are rejecting Blackberry haha.. Samsung and to a lesser extent Apple are kicking global arse, to Blackberry's expense.
If I were the Blackberry CEO, I would do the following to save my firm:
- Conduct thorough market research globally to find out what phone users want. Use this information to build a phone based on innovation. Hit Apple and Samsung at their own game.
- Make this new phone an Android model.
- Licence BBM to Android, iOS and Win phone. Pay Google, Apple and MS a fee for use.
Ironically, even as a Canadian, I was surprised they lasted anywhere near as long as they did, and I was surprised the stock went anywhere near as high as it did. I've always really disliked RIM's products, and disliked them even before the iPhone came out. They all seemed stodgy, corporate, and uninspired, including their later consumer-oriented products. Around the mid 2000s, I started telling people that investing in RIM probably wasn't a great idea, although truthfully it was mainly just because I didn't like their products, not because I really understood the stock... which is evidenced by the fact that RIMM stock started to spike after that, in the later 2000s, and stayed high until the big general market crash in 2008.
One thing is that even in emerging and/or 3rd world markets, people are rejecting Blackberry haha.. Samsung and to a lesser extent Apple are kicking global arse, to Blackberry's expense.
If I were the Blackberry CEO, I would do the following to save my firm:
- Conduct thorough market research globally to find out what phone users want. Use this information to build a phone based on innovation. Hit Apple and Samsung at their own game.
- Make this new phone an Android model.
- Licence BBM to Android, iOS and Win phone. Pay Google, Apple and MS a fee for use.
Android is going to be a fail for blackberry. You want to turn them into a hardware company when there is no way they'll be able to compete with Samsung, LG, HTC, or Motorola. It's giving up their strength and betting on their weakness.
None of this will work.
Apple didn't build the phone users asked for. Users didn't know what they wanted at the time. Apple invented a new phone and consumers went for it. If you ask consumers what they want in a phone, they'll tell you bigger (or smaller), faster, longer battery life, thinner, lighter, better camera, more storage space, etc etc. Some will say removable battery, some will say keyboard, some will say expandable storage... You won't get a good picture.
You can't innovate by asking people what they want. That isn't innovation. Innovation is coming up with something that people don't know they want.
Android is going to be a fail for blackberry. You want to turn them into a hardware company when there is no way they'll be able to compete with Samsung, LG, HTC, or Motorola. It's giving up their strength and betting on their weakness.
If BlackBerry had jumped on the Android bandwagon earlier, not only would they have been an immediately credible vendor, they could've leveraged BES to become the default Android MDM vendor, which would've have given them a fallback in case their hardware division didn't pan out.
That was then. This is now.
Well, it can help the process. Also, one thing that can also help is learning what people know they don't want or what they have major problems with.You can't innovate by asking people what they want. That isn't innovation. Innovation is coming up with something that people don't know they want.
Yes, Canadians were biased toward their own home-grown company, but that's besides the point. A big top tier tech company can exist in any decent sized 1st world country. RIMM didn't die because it was not in the US of A. It died because it was full of itself, and just refused to accept that anyone could knock them off their pedestal.
That's happened with a lot of companies.
Ironically, even as a Canadian, I was surprised they lasted anywhere near as long as they did, and I was surprised the stock went anywhere near as high as it did. I've always really disliked RIM's products, and disliked them even before the iPhone came out. They all seemed stodgy, corporate, and uninspired, including their later consumer-oriented products. Around the mid 2000s, I started telling people that investing in RIM probably wasn't a great idea, although truthfully it was mainly just because I didn't like their products, not because I really understood the stock... which is evidenced by the fact that RIMM stock started to spike after that, in the later 2000s, and stayed high until the big general market crash in 2008.
Speaking of Canadian tech companies, I did manage to make some decent money off ATI though. However, again, I'd be lying if I claimed I truly understood the stock. I just thought they'd do reasonably well and the stock would slowly climb. However, then I lucked out because AMD bought them and the stock jumped overnight. I sold immediately after the announcement.
I have the occasional bad habit of trying to catch a falling knife, but thankfully avoided this one:
Oops! BlackBerry even worse off than it thought
They needed to do that years ago. It's too late to do that now.
None of this will work.
Apple didn't build the phone users asked for. Users didn't know what they wanted at the time. Apple invented a new phone and consumers went for it. If you ask consumers what they want in a phone, they'll tell you bigger (or smaller), faster, longer battery life, thinner, lighter, better camera, more storage space, etc etc. Some will say removable battery, some will say keyboard, some will say expandable storage... You won't get a good picture.
You can't innovate by asking people what they want. That isn't innovation. Innovation is coming up with something that people don't know they want.
Android is going to be a fail for blackberry. You want to turn them into a hardware company when there is no way they'll be able to compete with Samsung, LG, HTC, or Motorola. It's giving up their strength and betting on their weakness.
i wish bb would just die already.
i wish bb would just die already.
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Youve no doubt seen the headlines about BlackBerry®. Youre probably wondering what they mean for you as one of the tens of millions of users who count on BlackBerry every single day.
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Yes, there is a lot of competition out there and we know that BlackBerry is not for everyone. Thats OK. You have always known that BlackBerry is different, that BlackBerry can set you apart. Countless world-changing decisions have been finalized, deals closed and critical communications made via BlackBerry. And for many of you that created a bond, a connection that goes back more than a decade.
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I saw news of Apple hiring BlackBerry CEO yesterday.
I actually had to do a double take on that...
I know that.You need to do another take, because it was the Burberry CEO.