rockyct
Diamond Member
- Jun 23, 2001
- 6,656
- 32
- 91
Enterprise software + mobile phones. Their affordable low-end phones sell like hotcakes in developing nations and their BES software now works with Android and iOS devices. They have also been trying to get QNX/BBOS into the auto industry and have expanded Blackberry Messenger over to iOS and Android.
People see their phones selling poorly in the U.S. and just assume that since they don't have a good selling high-end phone in a 1st world market that they're doomed.
Haven't owned a BB myself in several years and have no real desire to own one now or in the future.
They may have had success with low-end phones if they had moved to that market a few years ago, but it's another missed opportunity right now. Apple isn't going to compete in that market, but Android is and even Windows Phone is moving aggressively into that market. Microsoft has a slew of under $200 no contract phones even some with dual sims. Here's a brand new phone they announced for $135: http://www.engadget.com/2014/11/10/microsoft-lumia-535/ and the dual sim Lumia 630 is about the same price. There are other Lumia phones that start at around $60.
I can't see BBM being relevant at any part of the consumer phone space even in developing countries. Business was their bread and butter, and they need to focus on that.