Just saw it, and on the way back home I realized that the end product here isn't any of the characters or even the story itself, it's the universe. They never fleshed out any of the characters or any of the locations in actual depth, they gave us just enough for a taste and to move the plot along, but now we all know names like Jedha, Scarif, Kyber, Gerrera, and Erso. They're going to sell so many novels, graphic novels, and straight to DVD stories set in and around those names, and we'll eat them up. Don't get me wrong, I do love a good universe, but I think they're going to keep teasing while delivering as little satisfaction as possible. Otherwise they would have done more with any of the several potentially interesting characters they had, and it would have made for a more compelling story, but they stuck to broad-strokes worldbuilding.