It's also interesting a lot of the hate is coming from current or ex-GTX980 owners -- one of the most overpriced cards from last generation. I guess if someone bought a $550-600 USD/EUR 980 less than 2 years ago, I could see how you'd be pissed when the competitor will have a card roughly as fast as the 980 in DX11 games, faster in DX12 games, with a superior feature set (DP1.3, HDMI 2.0b HDR support, full 4K video encode/decode), while also using less power and priced at only $199-249.
That's why they are resorting to using useless engineering metrics like perf/mm2 that 99.9% of consumers who buy GPUs don't care about (while hypocritically ignoring the same metric when NV trailed in it during GTX200-700 generations). Also, trying to discredit P10's perf/watt by using its overvolted overclock, while ignoring that Overvolting is just an optional feature is further confirmation of their incredible bias. After all, this was not brought up by the same people during GTX 460 OC days against 5850/5870/6870 when those Fermi cards overvolted easily used 200-220W. Just recently, they completely discredited Fury X's stock performance at 1440p/4K while always quantity 980Ti's overclocking headroom, but ignoring that power usage for the latter went up 100W to 350W:
https://www.overclockers.ru/lab/762...ie-videokarty-nvidia-geforce-gtx-1080.html#14
They also blame AMD for high prices of NV cards due to "lack of competition", while finding any metric they can to discredit huge price/performance disruptions from AMD with HD4850/70, 5850/70, 6950, R9 290, and soon the RX 480.
Isn't it eye opening that NV is charging $100 for a GPU cooler but AMD is releasing an entire videocard for $199, and with a superior PCB/Power phase design.
When 1060 launches, they will use 6GB to discredit 480 4GB for 1080p gaming, while ignoring VRAM deficiency f 660Ti/670/680/770/780/780Ti/950/960/970/980 against 7950/7970/R9 280X/280/290/290X/390 throughout the entire generations.
When Vega cards launch, they will use $379/599 1070/1080 prices rather than the $449/699 they paid for FE cards. If AMD were to win in every metric, they will use the last resort of TXAA, PhysX, ShadowPlay, and "NV has better drivers". Textbook viral marketing/NV PR.
If AMD were to gain market share and release cards that are better than NV, you'd think it would entice NV to release even better products and/or lower prices. Yet, now they are changing the definition of "PC enthusiast" as someone who spends a lot of $, not someone who is passionate about PC hardware. So it seems they also feel a sense of pride paying more and more $$$ to be able to call themselves "PC enthusiasts".
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Back to 480's overclocking. 1500-1600mhz rumours are a big positive since that extra 10-20% of performance could be just enough to hit 60 FPS averages in almost all the major AAA games at 1080p 60Hz, thus negating the need to step-up to the 1070 for the 84% target market the 480 is aimed at. If 480 overclocks well and scales linearly to reach stock Fury X in performance, that will be the perfect 1080p 60Hz card until 1060/Ti shows up.