[Rumor, Tweaktown] AMD to launch next-gen Navi graphics cards at E3

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amrnuke

Golden Member
Apr 24, 2019
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Shoot, I'd even wager that a huge number of Vegas were sold to people who purchased them to mine XMR before the bots ruined the market.

The bots didn't ruin the market. They made it more efficient.

AMD's market share, like any small company facing off against a more resource-rich opponent, will come, as long as they continue to produce a good product at a good value. I think they need to make sure they also combine that with marketing - as there are plenty of great products that have failed because of poor marketing.
 

railven

Diamond Member
Mar 25, 2010
6,604
561
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Thats the problem here for AMD. AMD and ATi has brand perception that for people to buy their products they need to outvalue their competitiors for their hardware to sell. Where is the financial incentive for AMD to design good GPUs?

Lets say that 40 CU chip has 150W TDP, and performance of RTX 2080. AMD prices it at 599$. Is it good deal, for GPU that is as fast, or faster than RTX 2080, uses less power and costs 100$ less? Of course it is. Would people buy it?

Not as much as Nvidia RTX-hyped RTX2080, because they are AMD's GPUs.

That's AMD fault, though. As stated earlier, they jumped into the Value Brand name with the 4800-series. And it was clearly an AMD-focused decision since they were doing it with their CPUs. Why buy a Quad-Core, just buy a dual-core or tri-core and unlock it! You had that AMD insiders program with their proponents pushing this, heavily, across various forums/communities! This is not how you market your product, let alone try to maintain some form of "prestige." They dove head first into the bargain bin, and now some people are surprised when they scoffed at for trying to charge more?

I had no problem dropping $500+ for my ATI cards. When the 4870 came around I almost wet myself. Clearly I have no ability to foresee the future, because to me that was the most amazing thing! Fast forward a decade, and people are burning AMD effigies over their prices.
 
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railven

Diamond Member
Mar 25, 2010
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This is the problem, Why should AMD sell RTX 2080 performance level cards for $250, when Nvidia's cheapest and slowest option sells for $250 in the GTX 1660. I mean most custom GTX 1660 models sell for $240, the GTX 1660ti sells for $290/300, the RTX 2060 sells for $370/380, etc...

Why should AMD have to sell a RTX 2080 level performance GPU for less than what Nvidia is selling their shitware as the GTX 1660 and GTX 1660ti?

This is the problem for AMD, you and people like you ONLY want Nvidia hardware no matter what, even if AMD came out with $250 RTX 2080 killer, you'd still buy an overpriced 2080ti and say its 30% faster, therefore its worth $750 over a $250 amd gpu that is equal to the 2080.

You want the impossible from AMD in order to justify your overpriced Nvidia purchase. Again how and why would AMD release a RTX 2080 performance GPU for $250, cheaper than Nvidia's shitware like the GTX 1660?

This post aimed at AtenRa of all people...haha. I'm at a lost of words. Welcome AtenRa to the NV shills club! I got your badge and press kit ready for you.
 

FiendishMind

Member
Aug 9, 2013
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Exactly the point. Where is the incentive for AMD to design more powerful GPUs, if those what they will design, will be considered crap, despite being as fast, or faster than Nvidia's latest offering, use less power, and also - cheaper.

AMD to succeed in people minds has to be twice as fast as Nvidia latest offerings, or cost half as much. Which makes completely pointless for AMD to design GPUs if there is no money incentive. Just for the sake of it?

Again. People want AMD to be competitive so they can buy Nvidia GPUs cheaper.
AMD was instrumental in creating the Windows PC gaming monopoly and the current discreet GPU vendor duopoly. They worked hard to get things the way they are, there's plenty of incentive for them to try and maintain their position, even if it's a weaker position than their competitor. Do you actually believe AMD is selling it's products at a loss?

Yes, AMD needs a more compelling product than Nvidia to get better sales, this is how they've taken back market share in the past. Their current best selling GPU products are the ones that are most competitive, so clearly it will work.
 

amrnuke

Golden Member
Apr 24, 2019
1,181
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It's off-topic.. but the short answer, x86-64. They empowered and worked with Intel (and Microsoft) to ensure Windows was effectively locked to x86 and the only choice for PC gaming.

Microsoft's consumer OS have required an IBM-compatible processor (386) since MS-DOS first came out. Gaming on Windows has so much sway because Windows had the market share. AMD and Intel followed the market leader, to not do so would be stupid.

I'd like to hear your theories on how nVidia enabled the Windows gaming monopoly via the VGA adapter.
 

DrMrLordX

Lifer
Apr 27, 2000
21,802
11,157
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RTX 2060 performance for 350$? Are you sure problem is solved here?

Probably more than a 2060 . . . we hope. And more like $250-$300 but we'll see on pricing. It was sort of a joke though.

But yeah don't expect Navi to beat the 2080 or Radeon VII out of the gate. If you do, you'll be disappointed.
 

Dribble

Platinum Member
Aug 9, 2005
2,076
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"if their gpu's are bad they will sell less"

And what about the nVidia 1050, 1650? Bad GPUs can sell well based not on how good they are, but because of market perception.
The 1050 was a massively successful gpu because it was the best available for it's market, better then the 560 (it's opposition) - price, power, performance, availability, size, features - take all of them into account and you got a good package. That's why its sold, not because the world is against AMD and it's so unfair.
 

ozzy702

Golden Member
Nov 1, 2011
1,151
530
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Exactly the point. Where is the incentive for AMD to design more powerful GPUs, if those what they will design, will be considered crap, despite being as fast, or faster than Nvidia's latest offering, use less power, and also - cheaper.

AMD to succeed in people minds has to be twice as fast as Nvidia latest offerings, or cost half as much. Which makes completely pointless for AMD to design GPUs if there is no money incentive. Just for the sake of it?

Again. People want AMD to be competitive so they can buy Nvidia GPUs cheaper.

I disagree completely. First, we've never seen a situation where AMD was as fast or faster than NVIDIA, use less power and also cheaper. When was the last time anything like that happened? I can't think of any. Yes, AMD has a huge uphill battle ahead of them and yes NVIDIA has the majority of gamers in their pocket, but that doesn't mean that AMD can't rapidly gain marketshare.

AMD did just that with Ryzen. If they can do something similar with their GPU division then the cards will sell. What they can't do is release cards with less performance/options, significantly higher power draw, and a similar price to NVIDIA. The choice to go AMD has to be compelling and until it is consumers will go NVIDIA.
 
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FiendishMind

Member
Aug 9, 2013
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Microsoft's consumer OS have required an IBM-compatible processor (386) since MS-DOS first came out. Gaming on Windows has so much sway because Windows had the market share. AMD and Intel followed the market leader, to not do so would be stupid.

I'd like to hear your theories on how nVidia enabled the Windows gaming monopoly via the VGA adapter.
Windows NT supported a host of RISC ISA's and Intel was pursuing Itanium for the long term. AMD kept x86 alive, kept it relevant and their cross license with Intel made x86 effectively a duopoly. Then Intel and AMD's deals with Microsoft and OEMs killed IBM, Dell and HP's early 2000s efforts to bring Linux to the desktop and PC gaming properly. This was indeed a brilliant move as it's ultimately kept AMD relevant on both the CPU and GPU side, even when they couldn't properly compete.
 
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Glo.

Diamond Member
Apr 25, 2015
5,761
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136
30% up from polaris(rx590) is not RTX2070 performance.2070 is 65-70% faster than 590...Looks like fake.
+30% vs 590 is +- GTX1070 performance not 2070
You missed that he mentions 2 GHz clock speeds? 2 GHz is 30% higher than Polaris(RX 590)
 
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Head1985

Golden Member
Jul 8, 2014
1,866
699
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You missed that he mentions 2 GHz clock speeds? 2 GHz is 30% higher than Polaris(RX 590)
We will see.But 2070 perf at 250-300usd will be good.I just hope AMD will not kill it with their"matching NV performance 1year later for same money" crap.
 
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killster1

Banned
Mar 15, 2007
6,208
475
126
The 1050 was a massively successful gpu because it was the best available for it's market, better then the 560 (it's opposition) - price, power, performance, availability, size, features - take all of them into account and you got a good package. That's why its sold, not because the world is against AMD and it's so unfair.

i think the 1050 did so well because its the cheapest they offer and smallest so less have to upgrade case / psu. i didnt get to read this thread much but i would be so excited fora good gpu from amd that is even the same price as similar performance Nvidia.
 

beginner99

Diamond Member
Jun 2, 2009
5,223
1,598
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We will see.But 2070 perf at 250-300usd will be good.I just hope AMD will not kill it with their"matching NV performance 1year later for same money" crap.

Agree. Because then most people will go with NV for one of many reasons: brand, RTX or in my case playing around with deep learning.
 

Veradun

Senior member
Jul 29, 2016
564
780
136
i think the 1050 did so well because its the cheapest they offer and smallest so less have to upgrade case / psu. i didnt get to read this thread much but i would be so excited fora good gpu from amd that is even the same price as similar performance Nvidia.
There is a 1030 in their lineup
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
This post aimed at AtenRa of all people...haha. I'm at a lost of words. Welcome AtenRa to the NV shills club! I got your badge and press kit ready for you.

Tempted

But now seriously, if we had GTX1080Ti performance at MSRP of $699 back in March 2017, why as a consumer have to pay the same price for the same performance again in July 2019 ?? Even if the performance is given at half the power consumption, it doesnt make it any better if the price remains the same as in 2017. Thats the problem with NVIDIAs Turing cards today and will be the same problem if AMD will decide to sell its NAVI cards at the same price levels.
 

Krteq

Senior member
May 22, 2015
993
672
136
Regarding power consumption concerns raised after those ES board with 2x 8pin connectors pictures leaked...

Do you remember RTX 2080 Ti ES board pictures with 3x 8pin connectors?

 
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DrMrLordX

Lifer
Apr 27, 2000
21,802
11,157
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But now seriously, if we had GTX1080Ti performance at MSRP of $699 back in March 2017, why as a consumer have to pay the same price for the same performance again in July 2019 ??

The consumer dGPU market is too small. They - particularly nVidia - have to squeeze as much cash out of what few of us remain as possible. If we don't buy the cards, the market will just dry up. It's not like prices will go down to entice us back into the market. AMD also matched the 2080 with a repurposed professional card (Radeon VII) so margins were not so favorable, even at a $699 price tag. Navi is not going to touch on 2080 performance this year. It won't move prices at the high end.

So, sorry, but you're still going to have to pay ~$700 for a 2080 or Radeon VII if you want that level of performance. I think Navi will help people who were on the fence about RX Vega 56/64 get into a new card at a reasonable price with lower power consumption. Overall, it will be good for those people. It will also be a nice upgrade for Polaris, as well as something to decisively beat the 1660Ti.
 
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