Anyone that thinks GPU pricing will ever return to pre mining levels....no..not happening..
The GTX 1660 ti for this generation is completely unappreciated in the general landscape.
For the most part, it resembles premining prices. That is it present a 36% jump in performance vs the GTX 1060 for 30 more dollars or 12% more money which basically pays for the price of the memory. Far better than anything released today and in the near future for a new release card.
What makes it a good value even in today's market is that it competes with the Vega 56 at fire sale loss prices in price/performance and it moved the market forward and caused a cascade of price drops.
The reason it is unappreciated is because of a hype train that navi was going to come at $250 dollars with largely the performance stated which was unrealistic to begin with(7nm + Gddr6).
On top of this, there was a unrealistic attitude that the GTX 1660 ti should have been an gtx 2050 /1650. (140% faster) without a real change in node, to continue the hype train momentum.
Basically the market was led to believe a messiah was coming and the current products on the market were the devil including the well priced ones. Now that Navi is here and we have even less excuses for the price increase, AMD is somehow skirting the blame because of the poor excuse that AMD doesn't get more marketshare even when they have better value( Radeon 4870/5870 says hello). What I have said before and what youtubers are finally realizing after being made fools from AMD's so called leaks is AMD is after your money like every one else and they are trying to turn into the premium brand based on a mountain of hate. Some of it deserved but considering AMD's pricing as of late(not pricing related to firesale, but actual launch and official prices), they are not that much better when it comes to hurting consumers. They are slowly tricking people into buying more for less while getting people to wait months to more than a year for their product. While Nvidia is guilty of it, it is mostly the performance doing the talking(the GTX 1060 outperfomed the rx480 at launch) It's weird to see something like people selling their GTX 1080 ti's to get Vega 64's at 600 dollars. They are trying to turn into the premium brand when they are not.
People are trying to use the R and D excuse for AMD for the price increase(which applies much more to nvidia) but AMD is a very lean company when it comes to R and D because of their long product lifecycle and extensive use of engineers in China and India. That means they can afford to charge less because they amortize IP at a much lower rate because the R and D expense is lower and it's done over a much longer period of time due to rebrands. E.g 500 million over 3 years vs 2 billion over 18month-24 months. AMD does not need Nvidia like margins to be profitable because they are a lean company that can be profitable with lower margins. Nvidia spent 674 million on the last quarter on R and D while AMD spent 374 million which is mostly spent on CPU development. So AMD should be the value company when their expenses reflect this(outside of terrible decisions like HBM in gaming parts).
The reason why the optics are so different AMD guerilla marketing team is amazing. They have a strong presence with strategic leaks and also online posters. Do you notice posters disappearing with a strong AMD bias right after the true details of the card come out? I do and I suspect others if they inspected this thread, the radeon VII one or Vega one, would also see it too. Even the free marketers, do a good job of harassing youtubers if they say anything not so positive about AMD. Steve from techspot has mentioned it, Adoredtv talked about it, Not an apple Fan mentioned it too. Radeon Rebellion and the team red compaign are some of the best marketing I have seen because it has turned peoples logic backwards. E.g RX 590 with same die(refresh), same architecture, same memory is okay for 280 dollars, but a GTX 1660 ti, with a larger die, new architecture, new memory is not okay at 280 dollars. It boggles me.
People need to reward cards like the GTX 1660 ti, while punish card like the GTX 2080/2080 ti/2070/ 5700xt/5700/rx 590 that promote a price fixing environment. Card's that raise graphic card cost because they not only pass on the increase in cost due to BOM(GTX 1660 ti), but a little or lot extra because it is beneficial to both producers in increasing their marginthe list above).
Navi more than any card before it needs to fail at 450 to 390 pricing. When the value producers can get away with nearly doubling the cost of what used to be 240 dollars, it worsens or encourages higher pricing from the premium player. Expecting the premium dominant player to value price their products is unreasonable and bad for competition in long run because it bankrupts the competition (it pushes the competition to sell at a loss since they have to see for less than the dominant player) while the increase in volume does not offset the lower margin(they posses most of the marketshare so less room for improvement). I stress again, both companies on the products I listed above need to fail. Not just one. Navi succeeding at the prices above would only help Nvidia raise their own prices.
IF AMD wants to become the premium brand, they will have to do it with products that make the competition look bad like with their CPU's(potentially with ryzen 2). Navi made RTX 2070/2060 look better by comfirming what Nvidia said(Nvidia's 12nm products compete very well with AMD's 7nm products).
Navi coming in at 350, 279 would have absorbed a tonne of good will and marketshare for AMD like the 4870/ 5870(40-48% marketshare) opposed to the 18-20% marketshare.