RX5700XT limited edition was rx690
https://www.pcgamesn.com/amd/radeon-rx-5700-xt-690-graphics-card-e3
So they changed names before launch.
RX690-RX5700XT limited ed(rx590 replacement)
RX680-RX5700XT(rx480/580 replacement)
RX670-RX5700(rx470/570 replacement)
Another proof that this is just polaris replacement with doubled price.
The irony is if rx5700 xt was designed to be a VEGA64 successor, they are even greedier priced than Nvidia's series. Why?
The increase in BOM vs last gen street pricing vs the selling price.
The RTX 2060 had a 120 dollar price increase over the street pricing of the GTX 1060 which was selling for 230 at the time but there atleast some reason for the price increase( $30 increase in memory for the shift to GDDR6 plus a die size more than twice the size, along with the need for a stronger cooler and stronger power circuitry.
Same goes for the RTX 2070. It had memory cost premium over the GTX 1080/GTX 1070 of about 40 dollars. Has a die 42% larger than GP104 which was selling for 500/450(GTX 1080) or 350/400(gtx 1070 or GTX 1070 ti) at the time. Same goes for the GTX 2080 and 2080 ti. BOM over last gen is a valid reason for the price increase(doesn't completely justify the magnitude of the increase) and partially excuses it.
If the RX5700xt was designed as a vega64 replacement, your looking at about 80 dollars savings from the switch to GDDR6 from HBM2, and another $10-20 from the die(10.3 billion transistors for Navi vs the 12.5 billion transistors for Vega 64) on top of the power circuitry savings because the card is not a 300watt+ tbp card but a 225watt TDP. Not to mention Vega Came with 3 games, rather than this subscription garbage. A considerable $100+ dollar savings over Vega64.
So your looking at a savings of $100+ dollars in manufacturing cost over a Vega 64. What is Vega's pricing today $350 dollars. So what is AMD excuse for the $100 dollar increase in pricing, when the previous generation of the card costs over $100 dollars more to manufacture? Nvidia has the excuse that every card that obtained a price increase had an increase in BOM vs the last generation. AMD is raising the price of their card while costs are going down for them in a big way.
If a 5700xt cost 100 less to manufacture than a Vega 64, why is its selling price $100 dollars more? Trying to frame this as a Vega 64 successor makes AMD look even greedier than Nvidia because on top of the above, they don't have the mining overstock as an excuse or the lack of competition for 9 months as an excuse.
You haven't seen any reviews of those GPUs, and yet, you are ready to claim RTX 2070 is more efficient than Navi. What does that tell?
Brand perception, maybe?
It has nothing to do with brand perception. AMD slides show a 6-7% increase over an RTX 2070 for 12.5% more power. For the same efficiency, AMD slides would need to show a 12.5% increase in performance for 12.5% power consumption increase. Considering AMD slides are likely to inflate the difference in performance it is not much of a stretch to say Turing is more efficiency than Navi because even AMD evidence points to it(which is likely biased in their favor).
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