[Rumor, Tweaktown] AMD to launch next-gen Navi graphics cards at E3

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Paratus

Lifer
Jun 4, 2004
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Ridiculous. Not a single person said the pricing of the Radeon 5700 and 5700xt were acceptable initially much like Turings.

A company should not be thanked for doing something that a company has to do to make money. That is release products. It comes down to pricing and how it moves the market forward if we are talking about consumer benefit.

At the pricing AMD launched the 5700 and 5700xt, it was basically the maximum AMD could really charge much like Nvidia with initial turing launch. Considering the AMD brand and its value, Nvidia didn't have to do anything and their brand would ensure the marketshare loss would be minimal. Additionally, there is a strong likelihood once legacy games are thrown into the mix that the 5700xt would have been the same performance as a rtx 2070. And we both know at the same performance, Nvidia can charge 10% more because of the NV brand, the game bundle and RTX. Add some nvidia marketing and Nvidia could mostly maintain the marketshare it has.

The difference between this and the super launch is Nvidia is pricing themselves below what they have to price their product. When the superior brand is purposely launching cards with better price to performance than the value brand, the value brand is near absolutely forced to drop prices or incur severe consequences. After the GTX 680 was released under 7970 pricing, AMD card stopped selling which forced AMD to drop the price of their cards 150 dollars, overclock it and toss in 2 or 3 triple AAA games. Nvidia doesn't need to act nearly as aggressively because of mindshare. There is a tremendous difference when a value product under prices their products and the premium product.

E.g if RC cola came out with a new formulation and raised the price of their product to near coca cola prices, would Coca Cola need to do anything with their prices? Probably not.

However if Coca Cola, lowered there pricing just below this new RC cola, what would RC cola have to do to make their new product a success? Drop prices.

When the premium brand does something in terms of price drops, it means much more to the market. Although not technically a price drop in naming, the RTX 2070 super is 95% of a RTX 2080 for atleast 200 less and the RTX 2060 super is effectively a RTX 2070 for 100 less.

For AMD to effectively change the market, they need to severely undercut the competition as was the case with the 4870 and 5870. Nvidia could have sat on their hand with Navi pricing but they did not. This is because they are an aggressive company unlike Intel. If AMD priced their products at say 279 and 349 initially, I would say we have AMD to thank. But with the launch of super, it was Nvidia that officially kicked off the price war. Either way we should not be thankful to either company. The launch of super was simply a strategic business decision to capitalize on the lost goodwill of Navi's high price, gain good will in the process and to cause the Navi launch to fail. Nonetheless, the latter helps consumers and could potentially start a price war. What AMD did with the Navi launch is simply what would be necessary to initiate price fixing.

Without Navi finally releasing NV would have happily continued to sell you a midrange GPU - TU106 in the guise of the 2070 for an eye watering $500+.

Instead you now get a much better cut down TU104 for $500 and a $400 5700XT.

So thank AMD for finally releasing some cards and thank competition for at least slightly improving price to performance on both sides.
 
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guachi

Senior member
Nov 16, 2010
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you are also getting RTX and i believe a couple of free games as well.

If you like the games, it's worth it. I've only ever cared about the games I got one time, though (and in that case I cared about the game more than the CPU. $60 game and a $160 CPU) Can you sell the code?

As for ray tracing, I haven't seen anything that would make me think ray tracing on a 2060 is remotely worth it. One bench I saw had a 2080Ti at 60 fps at 1080 with it on.
 

mopardude87

Diamond Member
Oct 22, 2018
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I'm happy to see NAVI price drop, however, those prices are for blowers, AIB will be $50 more and not as competitive against nVidia that'll come with a good stock cooler.

Very true. I guess still out of the gate it could perhaps be a viable option as long as its not throttling like the 290x reference did. You may have to deal with a bit more noise and some higher temps but if its running within spec and still outperforming Nvidia at a cheaper price why not go for it? I haven't overclocked a gpu since the 7970 so unless Navi breaks some records i think reference may be alright for stock operation.

Its reference or waiting who knows how long for a respectably priced aftermarket option. If the Navi stock cooler has woes that rival the 290x then absolutely i will look into a Nvidia option over it. All will come down to price.
 

Qwertilot

Golden Member
Nov 28, 2013
1,604
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I wouldn't expect the stock cooler to be doing all that well - these chips are packing really quite hefty power draws even at basic clocks.
(The specification makes it look like the XT might be shipping quite near over clocked as standard, reviews will say.).

The small extra for a decent AIB will quite likely be very well worth it.
 

GodisanAtheist

Diamond Member
Nov 16, 2006
7,039
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Whether or not AMD was playing the long con on this one I am happy to see a quick, market aware response from AMD. The price drops are not large, but they do move the needle below some strong psychological price points. The options for folks looking for performance between a 2080 and 2060 look to be fairly robust and should hopefully drive that entire performance zone around the venerable 1080ti down to the masses.

IMO, the Navi line-up doesn't have to be perfect, it just has to be better than the aging GCN arch. I'll be happy if tomorrow's reviews show cards that are performance competitive (+/- 5%) with their NV equivalents (2070S / 2060S) with a better price performance curve and equivalent power/performance curve.

Another day for reviews (I'm pumped, first the super line and now navi all within a couple weeks of each other!) and then its on to the next batch of cards.

I wonder if big Navi will bring 60 or 80 CUs, 128 ROPS, RT tech etc.
 
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VirtualLarry

No Lifer
Aug 25, 2001
56,442
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The small extra for a decent AIB will quite likely be very well worth it.
Probably. I'm going to wait for AIB Navi cards. I don't think that I've ever bought a "reference blower" design, although I did buy some VisionTek HD4850 512MB cards that were effectively reference coolers. They ran hot, like 90C during "normal" operation.
 

SPBHM

Diamond Member
Sep 12, 2012
5,057
410
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Probably. I'm going to wait for AIB Navi cards. I don't think that I've ever bought a "reference blower" design, although I did buy some VisionTek HD4850 512MB cards that were effectively reference coolers. They ran hot, like 90C during "normal" operation.

if I remember correctly the 4850 reference cooler was pretty small and single slot, so no surprise it was bad,
my experience with it (reference cooler) is almost as old but more positive, the 5850 reference blower, with default fan speed (pretty low) it could go into 80 or such, but with a custom fan profile I could keep it well under 70, and even have decent temps while OCing with overvolt, but at that point it could get really loud...

oh well, I'm talking about a card from 10 years ago, we will see, but probably waiting for different cooler designs is a good idea, also Navi seems to clock high so maybe it can be good for OC/boost to have a better cooler which could be fun.
 
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piesquared

Golden Member
Oct 16, 2006
1,651
473
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I don't think the rebranded Ti, or supers, cards are generating enough interest to dissuade people from wanting a Zen 2 and Navi combination. 7's galore! It's absolutely the most advanced platform. I'd much rather buy into a PCIe 4.0 platform if I was buying one today. It's a situation where the platform itself is going to gain value over time as the newest hardware and software begins being released which i imagine will happen fairly quickly.
 
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tviceman

Diamond Member
Mar 25, 2008
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The 5700 XT wins decisively in Strange Brigade and BFV, everything else is largely trading blows vs. the RTX 2060 S and RTX 2070. Power consumption is higher. At $399, it's a toss up between the 2060 S and 5700 XT. If you play Strange Brigade or BFV heavily, the 5700 XT is the much better buy. If you want ray tracing, better thermals, lower noise, and lower power consumption the 2060 S is the better buy. Interestingly, the 2070 and 2060 S gain at 4k. In the past, it was usually AMD that gained ground as resolutions went up.

The 5700 does a better job of beating the vanilla RTX 2060 and with good power consumption. At that battle, the 5700 is the better buy unless someone absolutely needs RT. The 5700 is still absurdly loud though.

Navi has absolutely zero overclocking headroom.
 
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Glo.

Diamond Member
Apr 25, 2015
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Why the difference between RX 5700 and 5700 XT is so small?

ALU scaling should be... bigger. Its almost as if currently ALUs play a role only in higher resolutions than 1440p, and beneath 4K the scaling is very small for modern Architectures, from AMD and Nvidia.
 

crisium

Platinum Member
Aug 19, 2001
2,643
615
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5700 really obsoletes the 2060. Better performance, more VRAM, barely more wattage, and let's be honest - raytracing is a very limited on that card.

Interesting that it looks like the clocks for the 5700XT really take it out of the sweet spot, to where 5700 matches Turing PPW, but 5700 XT only matches Pascal PPW.

5700 XT vs 2060 Super is a tougher choice. The Super has the VRAM and extra grunt to sometimes handle raytracing at reasonable settings, and is more power efficient than the AMD competitor. We'll have to see 3rd party coolers next month to really test OCing, but I wouldn't be surprised if both cards max OC are a draw in performance (maybe the 2060S actually wins?) with the Nvidia card still winning in power consumption.
 

tviceman

Diamond Member
Mar 25, 2008
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Huh, odd. Radeon VII can OC pretty well. It gets hot but oh well, it's a GPU, deal with it. 5700XT was supposed to be "built for overclocking".

I'll deal with it by not buying it. I have a mini-TX setup and so I need cards that run much cooler than 90-some odd degrees otherwise my computer sounds like a hand drill.
 
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tviceman

Diamond Member
Mar 25, 2008
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5700 really obsoletes the 2060. Better performance, more VRAM, barely more wattage, and let's be honest - raytracing is a very limited on that card.

Interesting that it looks like the clocks for the 5700XT really take it out of the sweet spot, to where 5700 matches Turing PPW, but 5700 XT only matches Pascal PPW.

5700 XT vs 2060 Super is a tougher choice. The Super has the VRAM and extra grunt to sometimes handle raytracing at reasonable settings, and is more power efficient than the AMD competitor. We'll have to see 3rd party coolers next month to really test OCing, but I wouldn't be surprised if both cards max OC are a draw in performance (maybe the 2060S actually wins?) with the Nvidia card still winning in power consumption.

Agreed on all of this. The non-super RTX 2060 is an inferior product at the same price. 5700 all the way at <=$350. The 5700 XT.... is kind of in a tough spot. Outside of two games, it's essentially tied with the 2060 Super, but runs way hotter & louder and doesn't have the extra hardware features. If Strange Brigade or BFV is your main game by a long shot for the near foreseeable future, then the 5700 XT is definitely the card to get. If not.... I'd be apt to recommend the RTX 2060 S.
 
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linkgoron

Platinum Member
Mar 9, 2005
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The 5700 is definitely better than the 2060 in all aspects - more memory, 10% better than the 2060 (according to computerbase), even matching/beating (matching according to computerbase, beating according to TPU) in perf/watt which I didn't expect. The 5700XT is a bit more disappointing, although the performance is where I expected it (10% better than the 2060S, according to computerbase), the 2060S is 11% more efficient and the 2070 is 20% more efficient. I don't really think RTX should matter when performance is 10% better in the same price point, and hopefully as Navi is supposed to be a totally new architecture, the drivers will get better. Either way, with the price cuts, Navi (especially the 5700) looks like a better option than Nvidia's offerings, which is IMO the first time they've had something competitive at the same price in a while.
 

gdansk

Platinum Member
Feb 8, 2011
2,478
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This is actually rather promising. If there is a big Navi it would be clocked lower (closer to the 5700) and that would give them decent performance per watt. A 250 to 300W 64CU Navi could be near the 2080 Ti. Albeit much later and on 7nm. But oh well.
 

crisium

Platinum Member
Aug 19, 2001
2,643
615
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This is actually rather promising. If there is a big Navi it would be clocked lower (closer to the 5700) and that would give them decent performance per watt. A 250 to 300W 64CU Navi could be near the 2080 Ti. Albeit much later and on 7nm. But oh well.

Well, a 2304 shader 256-bit Navi at reasonable clocks for power efficiency beats a 1920 shader 192-bit Turing, and loses to a 2176 shader 256-bit Turing. So per shader, Turing is faster.

I don't think a 4096 shader Navi could possibly match a 4352 shader Turing unless AMD found a way to scale better than Nvidia (since Maxwell vs Fiji, Nvidia have always scaled better). And it definitely can't do it at reasonable clocks. Because even pushed way out of efficiency curves, a 2560 Navi still loses to 2560 Turing.
 
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Glo.

Diamond Member
Apr 25, 2015
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Well, a 2304 shader 256-bit Navi at reasonable clocks for power efficiency beats a 1920 shader 192-bit Turing, and loses to a 2176 shader 256-bit Turing. So per shader, Turing is faster.
Clockspeeds, eh...?
 

gdansk

Platinum Member
Feb 8, 2011
2,478
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Well, a 2304 shader 256-bit Navi at reasonable clocks for power efficiency beats a 1920 shader 192-bit Turing, and loses to a 2176 shader 256-bit Turing. So per shader, Turing is faster.

I don't think a 4096 shader Navi could possibly match a 4352 shader Turing unless AMD found a way to scale better than Nvidia (since Maxwell vs Fiji, Nvidia have always scaled better). And it definitely can't do it at reasonable clocks. Because even pushed way out of efficiency curves, a 2560 Navi still loses to 2560 Turing.
Yeah, that's a good point, I was thinking with linear scaling. Which is flawed. Because then the RTX 2080 Ti would be much faster too. But it could end up being above the 250W 2080S. On paper it doesn't look like it's worth making. R&D, validation costs, bigger die with lower yields, and they'd only get to price it at about $600-700 depending on the clock rates.
 
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crisium

Platinum Member
Aug 19, 2001
2,643
615
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Clockspeeds, eh...?

Eh? How are you the most combative reflexive poster on this forum, and still miss the obvious?

Look. At. The. Context. I. Talked. About. Clocks. Read. It. Again.

5700 clocks are efficient, 5700 XT are not. And regardless of efficiency at all, AMD cannot match Nvidia shader per shader right now.
 

railven

Diamond Member
Mar 25, 2010
6,604
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Eh? How are you the most combative reflexive poster on this forum, and still miss the obvious?

Look. At. The. Context. I. Talked. About. Clocks. Read. It. Again.

5700 clocks are efficient, 5700 XT are not. And regardless of efficiency at all, AMD cannot match Nvidia shader per shader right now.

Well, at least he didn't demand you remove your TPU image, well yet.
 
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