I'm getting wce no questions asked if it's 100 price difference. I think you'd be stupid not to. Like you said the benefits are big and amd cards get better with time. That's the thing people will judge off launch and initial game reviews.Fury Pro will be an interesting card, hopefully that triple fan cooler is good. The Fury X costs $100, but that's really only 18% more. For your extra $100 you get the CLC and 14% more shaders if the 4096/3584 split holds up. Depending on how they test, this might be one of the few times where the top end card is actually the better value and not just the better performer.
These cards will be good, but I expect far better performance down the line vs the 980ti. If you hold onto cards I expect the fury x to be a better buy.
For me the fury x at 650 has too many positives to ignore. Will buy and attempt to eBay first but I'll probably keep it if these performance numbers hold up. Either way the 980ti is a no go. They reference cooler is a joke. I can't believe people hate the r9 290x reference cooler but are ok with using a 980ti cooler.