Did anyone else try to read this as bullet points? Perhaps to make it more difficult to read you could go for mirror writing, or write around the borders of the text box?
Your free hooker analogy makes no sense unless you equate free AV as no AV. More than one maker of AV software uses the same anti-virus engine in the free version as they do in the paid version. It makes perfect sense for them as they get a far wider testing userbase for the AV component of their products as well as a larger number of users submitting virus samples.
What else does commercial security software give us?
- "Identity protection", aka nothing to do with identity protection as the average person knows it, but "website verification" doesn't sound very sexy in marketing terms, and the average person might spot that modern browsers have been doing this for years on secure sites.
- "Computer performance enhancement", as if every MS OS after XP hasn't provided auto defrag for HDDs, and as if browsers can't manage their own Internet caches 95% of the time, and when was the last time that someone actually encountered a problem directly caused by temp files?
- Firewall. Two words: Windows Firewall.
- "Safe Search", aka. "we get to see everything you're searching for, we sell that marketing data and we get paid for advertising impressions, yay!", in exchange for a website blacklist of dubious value given that an awful lot of infections come from unscrupulous advertising sources, and a legitimate-yet-hacked site is normally a very short-term situation.
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