Originally posted by: EGGO
Originally posted by: hpkeeper
The mere fact that you're bringing it up makes a company like Toyota happy, they don't care if it annoys the hell out of you, or if you really enjoy it, just that you remember their name when it comes to buying a car.
I don't know if you have Billy Fucillo commercials anywhere near you, but I'll take the "saved by zerrrooo" over "HHHUUUUUUUUUUUGGGGGGEEE-uh"
Ah, the "Head-On: Apply directly to the forehead" strategy.
You do remember what the product is.
You do remember the product benefit (in this case, money savings).
But will it sell the product? That's what the BIGGEST point of advertising. The aim of this commercial isn't brand-building (which is what you're thinking of) it's trying to sell their stuff. Looks like it's turning off the target audience more than anything though.