SAAAAVED BYYYYYY ZERRRRRROOOOOO

[BrokenVisage]

Please Toyota, mix up your commercials just a bit! The tune is catchy but when you play it EVERY SINGLE time a commercial set comes on it drives me INSANE. I never thought anything could replace "This is our country" as most annoying commercial song, but keep it up Toyota and this will easily pass that.

 

[Turin39789]

yes.

 

[TallBill]

Haha, I was singing this all last weekend.

 

[dbk]

I was just singing that in my head... :thumbsup:

 

[hpkeeper]

The mere fact that you're bringing it up makes a company like Toyota happy, they don't care if it annoys the hell out of you, or if you really enjoy it, just that you remember their name when it comes to buying a car.

I don't know if you have Billy Fucillo commercials anywhere near you, but I'll take the "saved by zerrrooo" over "HHHUUUUUUUUUUUGGGGGGEEE-uh"

 

[Juked07]

Originally posted by: hpkeeper
The mere fact that you're bringing it up makes a company like Toyota happy, they don't care if it annoys the hell out of you, or if you really enjoy it, just that you remember their name when it comes to buying a car.

I don't know if you have Billy Fucillo commercials anywhere near you, but I'll take the "saved by zerrrooo" over "HHHUUUUUUUUUUUGGGGGGEEE-uh"

I disagree. If the memory if the name is strongly associated with annoyance and dislike, this could easily make a potential customer less likely to buy than if he did not have that association at all.

 

[RaistlinZ]

I agree. It's gotten to the point where I change the channel everytime it comes on now.

 

[thescreensavers]

some one link the commercial so I can see what you all are talking about!!

 

[IEC]

I don't have a TV. Yay! err, never mind

 

[JasonSix78]

Originally posted by: thescreensavers
some one link the commercial so I can see what you all are talking about!!

Text

 

[akubi]

LOL, I'm glad I'm not the only one who hates this jingle.
The "I love what you do for me, toyota!" commercials from the 80/90s were better.

 

[Dacalo]

Beginning: Saavveeedd BYYY ZZEEEROOO!

End:
Saved by zero!
Saved by zero!
Saved by zero!
Saved by zero!

Argh STFU!

 

[MBony]

Originally posted by: hpkeeper
The mere fact that you're bringing it up makes a company like Toyota happy, they don't care if it annoys the hell out of you, or if you really enjoy it, just that you remember their name when it comes to buying a car.

I don't know if you have Billy Fucillo commercials anywhere near you, but I'll take the "saved by zerrrooo" over "HHHUUUUUUUUUUUGGGGGGEEE-uh"

http://www.youtube.com/watch?v=DXRaboSo70A

 

[spidey07]

The goal of marketing is to get the brand name in your head, good or bad it doesn't matter. It has done it's job.

Read this. Positioning: The battle for your mind.
http://www.amazon.com/Position...-Al-Ries/dp/0071373586

 

[Kirby]

http://www.youtube.com/watch?v=VOSShCa5fOk

 

[JulesMaximus]

Good song, stupid commercial.

 

[ballmode]

I HATE THAT SONG AND TOYOTAS AND THAT STUPID STOOOPID COMMERCIAL

 

[EGGO]

Originally posted by: hpkeeper
The mere fact that you're bringing it up makes a company like Toyota happy, they don't care if it annoys the hell out of you, or if you really enjoy it, just that you remember their name when it comes to buying a car.

I don't know if you have Billy Fucillo commercials anywhere near you, but I'll take the "saved by zerrrooo" over "HHHUUUUUUUUUUUGGGGGGEEE-uh"

Ah, the "Head-On: Apply directly to the forehead" strategy.

You do remember what the product is.
You do remember the product benefit (in this case, money savings).

But will it sell the product? That's what the BIGGEST point of advertising. The aim of this commercial isn't brand-building (which is what you're thinking of) it's trying to sell their stuff. Looks like it's turning off the target audience more than anything though.

 

[TallBill]

Originally posted by: spidey07
The goal of marketing is to get the brand name in your head, good or bad it doesn't matter. It has done it's job.

Read this. Positioning: The battle for your mind.
http://www.amazon.com/Position...-Al-Ries/dp/0071373586

I didn't even know what they are selling till I read this thread.

 

[hpkeeper]

Originally posted by: EGGO

Originally posted by: hpkeeper
The mere fact that you're bringing it up makes a company like Toyota happy, they don't care if it annoys the hell out of you, or if you really enjoy it, just that you remember their name when it comes to buying a car.

I don't know if you have Billy Fucillo commercials anywhere near you, but I'll take the "saved by zerrrooo" over "HHHUUUUUUUUUUUGGGGGGEEE-uh"

Ah, the "Head-On: Apply directly to the forehead" strategy.

You do remember what the product is.
You do remember the product benefit (in this case, money savings).

But will it sell the product? That's what the BIGGEST point of advertising. The aim of this commercial isn't brand-building (which is what you're thinking of) it's trying to sell their stuff. Looks like it's turning off the target audience more than anything though.

It doesn't matter, turning off the target audience or not, you still remember the commercial. Therefore remembering the product and who sells it. It's not always about whether it's an appealing commercial or not. Sort of like how bad press can be considered good press.

 

[NFS4]

It's not as bad as the new Burger King commercial with the two singing douchebags.

"HA HA HA"

 

[spidey07]

Originally posted by: NFS4
It's not as bad as the new Burger King commercial with the two singing douchebags.

"HA HA HA"

Damn. Now I want a burger with a gentle angus kiss, melty cheese...mushroom and swiss. YUM!

 

[BrokenVisage]

Originally posted by: akubi
LOL, I'm glad I'm not the only one who hates this jingle.
The "I love what you do for me, toyota!" commercials from the 80/90s were better.

I don't necessarily hate the jingle or the commercial, it just gets old very fast when constantly played on most of the channels I watch.

WTF it came on again while writing this post! How is this possible!?

 

[Elstupido]

The marketing aspect worked very well with me, can't get it out of my head after it being drilled into my head for every fucking commercial. Hate it, and will remember this any time I think about buying a Toyota.

Toyota=obnoxious....and they are.

 

[destrekor]

Originally posted by: hpkeeper

Originally posted by: EGGO

Originally posted by: hpkeeper
The mere fact that you're bringing it up makes a company like Toyota happy, they don't care if it annoys the hell out of you, or if you really enjoy it, just that you remember their name when it comes to buying a car.

I don't know if you have Billy Fucillo commercials anywhere near you, but I'll take the "saved by zerrrooo" over "HHHUUUUUUUUUUUGGGGGGEEE-uh"

Ah, the "Head-On: Apply directly to the forehead" strategy.

You do remember what the product is.
You do remember the product benefit (in this case, money savings).

But will it sell the product? That's what the BIGGEST point of advertising. The aim of this commercial isn't brand-building (which is what you're thinking of) it's trying to sell their stuff. Looks like it's turning off the target audience more than anything though.

It doesn't matter, turning off the target audience or not, you still remember the commercial. Therefore remembering the product and who sells it. It's not always about whether it's an appealing commercial or not. Sort of like how bad press can be considered good press.

precisely. You can argue that the people who are turned off by such advertising and never buy a product, are likely consumers who never would have bought it in the first place. The other people, are either going to hear about it from other people, or start searching about it (thus driving the brand name further into their memory due to having to recall it), and find out what it is. From here, you have two types: people who will have no interest, and people who are potential customers. So, in the end, the commercial works brilliantly. I hate the commercials and like the idea of their products but have no interest and don't believe they even work.