The ATI PR rep took the email public because Sander started signing up on multiple boards and starting painting a picture of his relationship with ATI & its PR department which was far from reality.
It doesn't matter if Sander painted "ATI Sucks" all over himself and then ran around nude outside ATI's corporate offices. (Although ATI calling in another news agency to get him for such a ridicuolous act wouldn't be a bad idea).
It is possible to smear someone who deserves it, but your definetly taking the low road And it has nothing to do with whether or not the assertions Sander made in his publication are accurate. In other words a real jerkwad of a journalist can still write a good accurate story, these things aren't mutually exclusive.
This is basic ad hominem logical fallacy. It basically says NOTHING about the truth or validity of the article and insteads attacks the person writing the article, and of course its obfuscated in vague generalities, with the exception of mentioning the product by name one-time, thats your "lead-in" to a direct assumption of the r520 article.
"CONCLUSION: When it comes to R520 results, you should only believe journalists who have established a reputation for being trustworthy"
And the following is just plain huberis on Andrzej's part.You really think that a JOURNALIST isn't going to write a story of his own making? The onus is always on the vendor or the corporation, government agency, etc to be TRANSPARENT in order to get coverage. The second they start hiding things, or demanding coverage on specific topics your not interested in, any good journalist is going to go after them.
Lets look at it another way.
What? You won't write an article on Coke ONE , no more free lime coke samples for you!
You say the people aren't interested in the relationship between the president and his dog? Get out of the white house press room!!!
Any journalist in this situation would cry foul and would be more likely to do an expose against the entity in question.
"CONCLUSION: If you choose NOT to work with a vendor - don't cry 'foul' when they
decide NOT to work with you"
Here is where he ties in the previous link in the first assertion to the article and ties it to the e-mails, which are related in no way at all, if Sander would have posted those e-mails in the article then he would have set that as "the rules of engagement". This is nothing more than trying to confuse people that the e-mails and the article should somehow be summed and the judged together which is ridiculous.
"Email conversations
As I have pointed out, honesty is crucial.
Emailing several people at ATI to explain that you are very important, that you have a series of specific demands that must be met as soon as possible and then going on to explain just how bad a job we are doing of keeping you happy is one thing.
However, including ATI's direct competition on 'cc' in such an email is another thing entirely.
To then 'jump to the moral high ground' when your 'threats' have been exposed is laughable.
CONCLUSION: Once you pick the rules of engagement - don't get upset when your true character is revealed later on"
Again, nothing but obfuscations and generalities, nothing that says
r520 XT beats the 7800 gtx in those benchamrks in your article, we'll prove it, then prove your lying, and then sue you for liable.
But it sure is meant to make you think that. I don't understand how PR people sleep at night.
"The Figures
When considering the performance of our next-generation products, you need to ask yourself one very simple question:
"Would ATI seriously bring 100 of Europe?s top press to a Technology Day where they can run whatever benchmarks they choose if we thought that we were going to lose?"
Sander claims that these numbers were given to him by a trusted source.
The numbers shown do not match any pattern that we have for our next generation products.
CONCLUSION: Either Sander lied - or his 'trusted source' set him up to look stupid on a global stage for printing made up results"
Apparently the only valid "conclusion" he makes, apparently Sander retracted those comments soon after posting the article. Although this should have been released in a different way than an individual ATI PR Rep attacking Sander mon a mono.
"Edits
Intelligent readers also need to be aware that the first version of the story he posted seemed to accuse every site who attends the ATI Tech Day of a fundamental inability to be independent in their testing and copy.
Needless to say that I am sure several sites have 'web-wacked' that original version and will be considering taking action to defend their names.
CONCLUSION: If you are going to accuse the largest independent publications in Europe of being bent - make sure you have enough money in the bank to retain good council"
All of this is pure spin and smear from someone TRAINED in spin and smear.