I remember one time a few years back, and someone (a guest) saw me using my computer. I think that it was in the days of W2K, or early XP. I was using Mozilla and a software firewall. Their comment? "Wow, you must be paranoid!"
People that think good web security is paranoia, are idiots. I get paid to clean up their computers in the aftermath of an infection.
The trick with security is to apply an appropriate amount of it for your circumstance, there's things I own or I'm responsible for that have no security, some things have a lot because they're important.
Basic computer security is a no brainer.
These comments summarize what I believe.
Our home network is most likely the most secure in the area or even the city - Hell it's most likely more secure than most businesses in the area. My wife has no idea how secure it is because for her it just works. That's how security should be, it should be as transparent as possible and at the same time providing security that the network actually requires.
Security can be of a high standard without being intrusive, at least up until a certain level.
Security is not overrated because it's a necessity that most people believe is only reserved for the military and banks.
A simple question like: "How much is your life saving worth to you?"
Will usually yield an answer like "A lot!".
Another simple question is: "Do you care if you neighbor can browse your computer?"
Answer is usually like "Of course i care, are you stupid!"
Even though people, instinctively value their privacy and security they still consider the theme of "security" something that is reserved for "Matters of national security ".
However I fully understand that end users just want to use a PC to get their work done so they can do something else. It's those people who usually get caught out. Where are they going to learn about Phishing or safe web habbits if they don't have an interest for it?