I'd like to comment on Maddox himself.
He was HIL-arious back in the early days of web 2.0. His counter-culture, counter-mainstream, angry persona was fresh at that time. There weren't much persona like him during that era, and people loved him for it.
Today (what is it, 15 years after?), I feel his shtick is stale. That whining, bitching routine has become the norm of internet subculture. Every miserable kids come out of woodwork on internet- via Youtube comments, twitter, all forums, & everywhere.
He's become irrelevant. He hasn't been funny in last 5-7 years.