Originally posted by: dfi
Why is the front of a shirt a "natural" place to have text, yet not the back of shorts? If you must have text on a shirt, why can't it be on the back of the shirt, or on the sleeves? The fact is, the only reason the front of a shirt seems like a "natural" place to have text is because it's such a widespread practice. Purposely drawing attention to provocative areas, whether developed or not, is inappropriate for young children.
What needs to be considered is intent. When there are text, logos, or designs on the front of a shirt, the purpose is to make the shirt more aethestically pleasing or to promote the brand. The purpose is not to draw attention to a provocative area. Placing a patch or pattern on the back pocket of a pair of shorts usually serves an aethestics/promotional purpose. Thus I feel that text, logos, and/or designs on clothing must be evaluated on a case-by-case based on intent, and the ramifications of such text, logos, and/or designs.
In the specific case of a pair of shorts with the word "swim" on it, it seems the intent is quite innocent. However, I would never let my child wear such a pair of shorts because the side-effect of such text is to draw unwanted attention to an inappropriate area. This same logic should also apply to shirts with texts on the front. But as I previously mentioned, this is such a widespread practice that it has rendered the side-effect (drawing attention to the chest area) to be seemingly innocuous to me. If placing text on the back of shorts becomes a widely adopted practice, I'm sure that in time it will become a non-issue. After all, there was a time when women weren't allowed to show any part of their legs, yet today I never hear anyone having issues with women wearing shorts.
dfi