It's quite amazing how you've danced around answering the actual analogy.
You know the situation he is trying to portray but instead of made the issue about how all car buyers should be able to tell between a v6 and a v8 engine rather than actually just addressing the issue.
Its amusing to me that this is a hardware forum in the graphics cards section and regulars are using analogies to explain something that everyone here understands.
I think the original question is terrible. If I had already paid for a 970, I would of course want nvidia to give me something more than I'd already paid for. Buyers who feel strongly enough should sell their cards and potential buyers should avoid buying the model entirely. There are plenty of other models i the Green/Red Team worth buying.
Early adopters also take on additional risk as we've seen time and time again. It is a tough lesson for both Nvidia and consumers.