It's no secret that performance per watt is what matters when batteries are involved and this is where Intel is struggling in the smartphone market. OOO CISC x86 is will have to compete on superior fabrication advances as it's simply less efficient than ARM at the same die size. Long term this is a bad strategy for Intel because there is an end game to all this die shrinking magic. If Intel is really serious they will license ARM IP and would use their fabrication advances to get ahead of the competition. I suspect something like this may happen after they fail to attract any serious ODM designs. What they have out now is third world worthy.
Given that (1) Intel did have an ARM license and product line (XScale) and so they do know from first-hand experience the strengths and weaknesses of ARM SOCs, (2) Intel knows exactly what it takes based on first-hand experience to make technologically superior technology nodes on a timeline that bests everyone else in the industry, (3) Intel knows from first-hand experience the strengths and weaknesses of its design teams and microarchitecture pipeline, and (4) Intel knows from first-hand experience exactly what it takes to be highly profitable while technologically dominating a marketspace...I would say they probably know what they are doing in ways that no other company ever has or will.
I know of no other company that has all four of those feathers in their cap. The ARM guys know what they are doing for the markets they are in and the competition that they have encountered thus far. But they haven't encountered competition from a company that has access to superior process technology the likes of Intel's, nor the depth of IC design talent the likes of Intel.
AMD comes close, but again if you look at AMD and you add up all they knew about what they were doing then you see they also came to the conclusion that ARM was not the answer.
If x86 was destined for the dustbin then Intel would be freely licensing it to anyone and everyone in a desperate attempt to keep it relevant to the industry. Instead you see them doing the exact opposite, not letting Nvidia have a license and so on. They know they have something golden there and they are intending to cash in on it.