Credit: /. and 2600.com
JK is Jamie Kellner, Chairman and CEO of Turner Broadcasting.
<< CW: How do you do that without destabilizing the current model?
JK: How would that destabilize it? We'd be running the exact same spots. It would all be incremental viewership. That's just one idea. I'm a big believer we have to make television more convenient or we will drive the penetration of PVRs and things like that, which I'm not sure is good for the cable industry or the broadcast industry or the networks.
CW: Why not?
JK: Because of the ad skips.... It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming.
CW: What if you have to go to the bathroom or get up to get a Coke?
JK: I guess there's a certain amount of tolerance for going to the bathroom. But if you formalize it and you create a device that skips certain second increments, you've got that only for one reason, unless you go to the bathroom for 30 seconds. They've done that just to make it easy for someone to skip a commercial. >>
Source
Well, there's something for you to chew on! Begin discussion!
JK is Jamie Kellner, Chairman and CEO of Turner Broadcasting.
<< CW: How do you do that without destabilizing the current model?
JK: How would that destabilize it? We'd be running the exact same spots. It would all be incremental viewership. That's just one idea. I'm a big believer we have to make television more convenient or we will drive the penetration of PVRs and things like that, which I'm not sure is good for the cable industry or the broadcast industry or the networks.
CW: Why not?
JK: Because of the ad skips.... It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming.
CW: What if you have to go to the bathroom or get up to get a Coke?
JK: I guess there's a certain amount of tolerance for going to the bathroom. But if you formalize it and you create a device that skips certain second increments, you've got that only for one reason, unless you go to the bathroom for 30 seconds. They've done that just to make it easy for someone to skip a commercial. >>
Source
Well, there's something for you to chew on! Begin discussion!