I don't see Apple as being much of a competitor of Intel's. Not in any way. Sure at the margins there are some people who want a silent / long battery life laptop with high performance and might be willing to switch between Windows and Mac to get the best choice. Most people will not, they make the decision between Windows and Mac before they even begin looking at hardware.
Apple was already selling Macs that were competitively worse than Intel's offerings pretty much the entire time they were x86. Other than right after the release of a new model, if it got the latest and greatest from Intel, Intel always had something better than what was in a Mac. That didn't stop Apple from selling 20 million Macs a year. So even if Intel's products are superior to Apple Silicon, it isn't going to hurt Apple's sales. People who are buying Mac chose to buy a Mac first before looking at what else is out there. People are buying Windows are mostly unaware of what Apple offers and wouldn't consider them even if they were so clearly better it wasn't possible for anyone to come up with a benchmark saying otherwise.
Honestly this. Most of my friends have apple laptops for three main reasons: battery life, reputation of apple, and ecosystem
Even if Intel catches up to Apple in, say, battery life, the apple ecosystem advantage as well as the social aspect of apple devices essentially just block people from going back to windows IMO. Plus the battery life is nice, but there are ports in essentially every classroom, and you can just charge at home. You essentially just need it to last one school day, which isn't much. Same reason I bring my ROG M16 to school, just need it to last the day.
An example of the apple ecosystem is being able to copy paste a link that you took a picture off on your phone, directly on to your apple laptop. I don't think Windows has anything similar (if there is please do tell me it would be a god send for one of my classes lol), or even if it did, it's not nearly as common knowledge to the simple user (me) as those same features are to Apple users.