The SGSIV is looking to ship with a slower GPU and comparable CPU to Tegra 4, the next iPhone isn't expected until Q3, so what exactly is making Tegra 4 old news? I know the people on this forum love to ignore the normal half year domination that Tegra parts normally have, but this time it looks like it could be even longer then that as the parts shipping much later don't even quite look up to par.
Apple uses the largest SoC by a rather large margin. They pair it with a tiny screen to get decent battery life.
Dedicated hardware is always faster then general purpose all else equal. Not sure that the big increase in power draw would be worth the die savings they would get going to unified. I've been posting here for a long time now, said the same thing back when unified shaders were supposed to be the big thing for desktop GPUs too(well, outside the power saving issues as they were non factors).
With current sales trends nVidia's SoCs are going to be outselling their GPUs before too long. They also have the most power efficient performance desktop parts at the moment, and they have the most power efficient performance laptop parts too. You should try a different approach when trying to hate on them, you don't pick on the company currently winning the performance/watt race in almost every single segment.
Apple is still doing OK using their tiny screen monster SoC formula that they use. True, nVidia's tiny SoC monster display is currently offering comparable battery life, but it is within the realm of possibilities that someone will release a Tegra 4 phone with a tiny screen and blow Apple's monstrosity of a SoC packing iP5 out of the water in terms of battery life.