Took a look at the site.......and all I can say is marketing over substance.
The helmet. That's a helmet typically worn by skaters, not cyclists. No vents worth a damn, will be HOT. No wonder they're pushing the cycling cap for under the helmet wearing; you're going to need something to soak up the sweat.
Ever wonder why cycling helmets have so many vents?
The bell......just another brass bell. Amazon sells the exact same thing, without having to resort to "finding it in Italy".
http://www.amazon.com/Soma-Fabricati...51619&sr=1-128
I see no difference between the two. Bet both are made in China.
Just another average bunch of junk that's easily replicated by every bike shop in the world and most will carry better alternatives to what's on that overpriced website.
The Incredibell, for instance, is probably the smallest, easiest to use, best sounding and loudest bell I've seen for a thumb operated bell.
http://www.amazon.com/Mirrycle-Incre...51657&sr=1-183
http://www.amazon.com/Mirrycle-Incre...51605&sr=1-119
For baskets, there are much better alternatives....Trek has a whole line of folding bags that are lighter, won't rust, fold up when not in use (and yes, they have a hard floor to the bag that folds up into the bag when you collapse it) so it's out of the way. Even has handles and you can carry into stores, unlike most permanently mounted wire baskets, which are much heavier and cumbersome.
http://store.trekbikes.com/jump.jsp...ShopOnline=1&gclid=CM_78YTCwKECFR9lswodxghvAA
Want more style and higher price?
http://store.trekbikes.com/jump.jsp...PRODUCT&iProductID=1958&path=1,2,4,15,411,413
Sorry, but everything being sold at Public Bikes is already on the market at cheaper prices found almost anywhere you care to look.....bike shops, Nashbar, Performance Bikes, Trek, Giant, Cambria Bikes, Jenson USA, Speedgoat Bicycles, and on and on.
Good luck.