As many of you know, a certain owner of a popular 3D site always evangelized an IHV's hardware and seemingly always had inside information about their products. Eventually his role as owner of the website and chief advocate of that IHV earned him a place in it's marketing department.
I believe this is the website where the entire sordid affair of an IHV's viral marketing practices were first exposed to the online community--now we have some insight as to how this particular website owner learned of it's existence. According to John Reynolds, an ex-moderator, the site's owner actively perused people's private messages to ascertain their role as viral marketers and he then used that information against them publicly to the benefit of his preferred IHV and now employer. I don't know about the rest of you but I find the latter just as much if not more appalling than what happened with the viral marketing ordeal and the conduct of some if it's members. It shows this person (and perhaps the IHV) had no ethical boundaries and did anything he (or they) could to dig up dirt on the rival IHV's activities and it also exposes his hypocrisy as well as the company that now employs him. As a supporter of that IHV and this individual, I feel used and disgusted by his behavior.
Here's an excerpt from John's site:
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I believe this is the website where the entire sordid affair of an IHV's viral marketing practices were first exposed to the online community--now we have some insight as to how this particular website owner learned of it's existence. According to John Reynolds, an ex-moderator, the site's owner actively perused people's private messages to ascertain their role as viral marketers and he then used that information against them publicly to the benefit of his preferred IHV and now employer. I don't know about the rest of you but I find the latter just as much if not more appalling than what happened with the viral marketing ordeal and the conduct of some if it's members. It shows this person (and perhaps the IHV) had no ethical boundaries and did anything he (or they) could to dig up dirt on the rival IHV's activities and it also exposes his hypocrisy as well as the company that now employs him. As a supporter of that IHV and this individual, I feel used and disgusted by his behavior.
Here's an excerpt from John's site:
The owner approached me in the fall of '05 with evidence of a secret marketing group that consisted of several forum members from his website. He'd learned of its existence by reading through the personal messages of forum members and had confirmed its existence through other sources in the industry. I've always despised dishonest marketing techniques, and while I have nothing against focus groups in particular, the secretive nature of this group's existence compelled me to greenlight another forum member's (now a staff member) request to take the info public. The result was quite a soap opera-ish episode in online drama, with fans of both major IHVs taking stands for or against the use of such 'viral' marketing efforts. And in the end, I'm not so certain any real change occurred since I believe the IHV's focus group still exists, though I'm of course far more comfortable with its existence falling within the domain of public awareness.
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