yeah the viral marketeering wasnt that good, and this guys used it to benefit himself but at the end of the day
1) ethical? successful busines/benefitting ones self? rarely play nicely together.... you gotta be abit ruthless and push the boundrys if you want to go places. i garrantee all the worlds millionaires and billionaires didnt play by the moral and ethical rule book, no way.
2) well he is the owner of the site, i see no reason why he cant do as he wishes, if some people arent happy with it...they know where to go. unless they pay for his site to exist they realy dont have much say in the matter.
i dont pay to use this site, its a free site to anyone who is bothered to sign up, knowing that, i know im gonna meet some jackass', some unsavoury types, black guy avatars pushing free ipods, and shills pushing products, i expect that and take the necessary precautions...
yes we the customers and users of such sites (mostly free of charge let me remind you) can come out of this feeling used....but at the end of the day, they dont care about that, its made them some money (hopefully) and thats all that matters, that and looking after number one.
i think really we humans would jump on any oppertunity to benefit ourselves, most of the sharper tools in the box do it, and do it very well.....except of course the life of death moments when your actions could save a strangers life, it all switches around and you'll do nearly anything to help a fellow being out. unforntunately you cant do that on the internet, theres no physical connection between people so if they get hurt in the propaganda cross fire....well boo hoo, no one, especially the guy who just lined his pockets, is gonna lose any sleep.
thats how i see it..... ethics and morals usually dont fit into using ruthless tactics to get ahead, what some one does with the content on a site he personally owns is entirely up to him and i, as a non-paying member have zero right to question it. if i dont like it i either suck it up, or leave. its unfortunate, but thats life.