You are creating unneeded hype over the prices. If 40CU/192 bit GDDR6 die has RTX 3070 performance it will be priced accordingly, mainly - with undercutting Nvidia offering. Its really that simple. It will also be named as RX 6700 XT.
Its really that simple.
Product segmentation has little to do with how wide the memory bus is, but with how much performance this GPU have. If 40 CU die has 192 bit GDDR6 bus, but the performance of RTX 3070, because of the rumored architectural advancements - AMD can charge premium, and they do not need to slot it as RX 6500 XT.
Secondly, as Rogame on Twitter found out, Navi 22, which is that 40CU/192 bit die has 12 GB VRAM buffer. It won't be used as 6500XT.
For RX 6500 XT SKU there are really only two possibilities.
Either its based on Smallest Navi 2 die, with 128 Bit Bus, or it will be based on reused/refreshed Navi 10 die.
Every single piece of evidence I've seen so far indicates that what I says is mostly accurate. Even a new article VideoCardz just published hints that I'm on the right path, though he thinks that the large die will be for the RX 6900 XT only, and the 6800XT and 6800XT will share the medium die, and the 6600 XT/6500 XT will share the small die.
For Reference, VideoCardz says:
NAVI 21 - Sienna Cichlid - RX 6900 XT
NAVI 22 - Navy Flounder - RX 6800 XT / RX 6700 XT
NAVI 23 - Dimgrey Cavefish - RX 6600 XT / RX 6500 XT
Note that The "small die" here has been rumored numerous times to be 251mm2, the "large die" at 505mm2, and the "medium die" around 331mm2. I do have my doubts about those sizes being accurate. I expect they will be slightly larger/smaller due to some of the rework that has gone into the chip. However, the RX 5700 XT was 251mm2, and we know the leaked card with similar specs isn't the 6700 XT because the memory bus would actually make it perform slower than the 5700 XT. That means it's the 6600 XT. If the 6600XT is a 40 CU card, then something has to be the 36 CU card or those dies with defects go to waste. You can dispute that all day long, but at the end of the day I suspect you will be wrong.
As far as pricing is concerned, AMD will likely price the cards to be a bit cheaper than NVIDIA, without sacrificing margins. They won't raise the price of the 6700 XT. They have no reason to. They lack brand recognition in the market place (look at how many people bash AMD, including yourself). That's why that my pricing estimate will be pretty close (note the question marks, +- $50). Not cheap, but not NVIDIA expensive either. The 3080 is priced at $699, so I guarantee you AMD will come in a bit cheaper, and $599 for the equivalent is what is floating around in the rumor mill currently.
For reference:
RTX 2060: $349
RTX 2070: $499
RTX 2080: $699
RTX 3060: $399?
RTX 3070: $499
RTX 3080: $699
Radeon RX 5500 XT: $199
Radeon RX 5600 XT: $279
Radeon RX 5700 XT: $399
EDIT: Some time ago, there was a Open VR benchmark that leaked and showed an AMD GPU scoring 17% higher than the 2080TI. That was probably an early engineering sample of Navi 21. The author of the benchmark confirmed it was legit. Right on the heals of the 3080 even in January. Who knows how far they have progressed now?