It's really a shame.
Why is AMD like this, at least with GPUs? Every odd generation is a tragedy. Again it seemed that they had a change to compete by the top but again is out of the game, and Nvidia keeps increasing their distance in the top stop.
And we're bad to the sad "Sonic Cycle of GPUs".
Same thing happens to Nvidia and people don't bat an eye. While people still demonize AMD for well basically every issue large or small, but compare the Vega/Volta situation. Vega had issues but it still was a lot more competitive than people seem to recall, meanwhile they forget that Volta literally never had a consumer card. There was 1 prosumer Titan card and that was it. And it was priced so insane that I was baffled people were surprised about NVidia's pricing when they'd already gone so bonkers. On top of that, for all the constant griping about AMD hype train, there were Nvidia fanboys claiming Volta was going to offer over 100% performance (legit they were more like 150-250%) improvement (which it ended up being I think ~50%). Not a single peep about any of that. Or how Nvidia has been doing pretty bad in perf/w (which suddenly doesn't matter the moment NVidia is bad at it, but if they aren't then suddenly its the thing that matters the most).
And Ampere was hyped to hell, especially after the SM count stuff came out. While it certainly wasn't a failure, if AMD had a similar outcome it'd have been considered a complete failure and we'd never hear the end of it. Heck we still see people complaining about the first 7970 era and how that shows AMD has always been inferior, and that was a decade ago. (Although it is odd seeing people pining for the fixed mega clocking version of the 7000 series as some awesome similarity.)
Nvidia is simply a strong competitor in comparison to Intel.
In addition. AMD being on 7nm when Nvidia was on Samsungs 8nm garbage created an illusion of AMD catching up but since maxwell, AMD has generally been behind.
Add in the high development of finfet chips, AMD generally CPU first spending for R and D and we get the typically AMD being behind in the GPU space.
What kind of magnifies this disappointment however is the hype train that AMD's guerilla marketing team creates for every launch. Fake leakers that mysteriously disappear after launches(the most recent is greymon). The use and then subsequent destruction of youtubers/influencers who use leaks for their platform. Eg. s semiaccurate, adoredtv, MLID, redgamingtech. After each of these hype trains crashes, typically these influencers have faded into obscurity. The next person awaiting that fate is likely MLID. AMD used to do it more transparently with people on forums and AMD representatives, but after similar hype crashes, AMD reps and subsequently own reputation AMD took a hit.
Wait, you're blaming AMD for people being morons/clowns and propping up "leakers"? Seriously, the "leakers" have become just behind crypto-currency evangelists as far as being FOS that everyone knows but still keeps propping up for some reason. But you people are like addicts, you admit its stupid to put any stock into it but you keep reporting and discussing every single rumor, often while griping about how much of it is obviously just nonsense and seeking to profit off of people doing the behavior you're complaining about.
Further, why does the Nvidia hype train get a free pass? Its been just as bad (go back and look at the Nvidia fanboys on here with regards to Volta; we saw similar hype over the SM count of Ampere and pretty sure there was some ). Especially considering the past history of behavior, I'd take a look at Nvidia before I'd blame AMD for that stuff. Notice how we get rumors suggesting doom for Nvidia (with regards to power use for instance), and then the product comes out and its not that bad. That's a well known "softening the blow" tactic. Meanwhile there's a mountain of absolute nonsense about AMD and then perpetual "well they didn't meet 4GHz so its all broke and they're awful I'll never forgive them for this!!!" behavior.
How do you explain Lovelace if Ampere was simply due to garbage Samsung process? This time Nvidia has the superior process and yet, even a supposedly broken AMD chip is very likely still to be better in perf/W. That remains to be seen where things end up, but that's very likely to still hold being true.
Its not that. Its because Nvidia literally spent billions for this mindshare. Actually Intel has been as competitive in CPUs as NVidia in GPUs so that argument is straight nonsense. It is straight up how Nvidia intentionally worked to create the mindset that is prevalent. There's a reason, despite it being junk (and their history of failing in GPU and giving up quickly), that people are hating AMD but pining for Intel in the GPU space.
The one thing I'll give you is that the complexity of modern chips is really tough. AMD is doing something extra complex as well. But that doesn't matter. Also, despite Nvidia having the superior process and simpler chip design, well AMD is a failure. Who cares if we don't know where things are because the AMD stuff isn't out yet, why let that stop the nonsense?