And the GCD itself is half the size of AD102. One of the main points of chiplets is you can throw more silicon at the problem without breaking the bank, eg. Epyc. If a ~308mm2 N5 GCD (plus 6 * ~37.5mm2 N6 MCD) ends up trading blows with a ~611mm2 N5 AD102, then a 450+mm2 mm2 GCD would crush it. A 550+mm2 GCD might make for the most lopsided generational gap in the history of the two vendors.
After the fall of 3DFX, we've had two extremely powerful moments in the history of the graphics industry: R300 and G80. The first transformed ATI from an afterthought to equal part of a duopoly, and briefly the market leader. The second relegated ATI/AMD back to afterthought. The biggest blunder AMD ever made wasn't bulldozer--it was sweet spot. Terrascale (RV770 gen) was so architecturally superior that it could have created another R300/G80-type moment if AMD hadn't decided to become the budget brand.
It's possible that a modern R300/G80 moment wouldn't have quite the same industry-upturning significance today as they have traditionally--but there's no evidence for that, and we won't know for sure until we see again something analogous. At the worst, you might now need two such generations. Whenever AMD has the capability to make such a moment though, they fumble the ball.
Now, don't get me wrong, RV770 helped AMD's competitive position even if Terrascale could have done so much more. If Navi 31 is competitive with AD102 while consuming less power and being more area efficient, it will also greatly improve AMD's competitive position. But trading blows while being more efficient is a far cry from enjoying a top-to-bottom dominant generation. If AMD won't ever go for the kill, their only chance of being market leader is if Jensen gets replaced with someone similarly unambitious.
A part of me still hopes that AMD has a larger GCD that they've been very good at hiding. Or plans for a product with multiple GCDs. Or, at least that the lack of either is that they planned for multiple GCDs and failed to make it work, because that at least would signify an AMD that tried to go for the kill and failed, rather than one that failed to go for the kill when they easily could have made it.
As much as we want AMD to directly compete with Nvidia at the upper echelons of the desktop GPU market, I think the issue is that the sales volume for the >450W GPU market is quite small such that the cost-benefit ratio doesn't pan out. It's literally the same thinking that went through ATI/AMD's business minds with RV770. You know what they say: history doesn't repeat itself, but it often rhymes.
I think the similarities are actually kind of striking.
Heck, even some of the former ATI people are back at AMD to relive this strategy and VLIW-esque execution is rumored to make a comeback in the form of VOPD instructions (i.e. extracting some ILP with dual issuing instructions)!
RV770:
- Lean, gaming focused product that used a new memory technology to make up for a smaller memory bus (GDDR5)
- Smaller die size allowed pricing to target the meat of the discrete GPU market without sacrificing too much performance or using too much power
-
Very high compute:texture ratio
Navi 31:
- Lean, gaming focused product that uses a new memory technology to make up for a smaller memory bus (Infinity Cache)
- Even though new nodes are getting exponentially more expensive, uses MCM approach to keep IP in optimal node to lower costs and keep power in check
- Significantly increased shader performance without the same scaling upwards for texture performance (1.2x WGP, but 2.4x FP32)
Meanwhile, Intel was struggling with Larrabee and lo' and behold we have Intel struggling with Arc today.
When Carrell and crew were specing the RV770 the prediction was that not only would it be good against similarly sized chips, but it would be competitive because NVIDIA would still be in overshoot mode after G80. Carrell believed that whatever followed G80 would be huge and that RV770 would have an advantage because NVIDIA would have to charge a lot for this chip.
Source:
https://www.anandtech.com/show/2679/5
AD102 is a big, big die on a brand spankin' new node. It's going to be expensive to make, and they sure as heck will ask a lot for it.
One thing I wondered was how well ATI knew NVIDIA’s plans and vice versa, so I asked the obvious: where do you guys get your information from? The answer was pretty much as expected: Taiwan. All of the board makers know one another and are generally open with sharing information, once information hits Taiwan it’s up for grabs. Then there’s a bit of guesswork that’s done.
ATI planned to put its best foot forward, looking at the roadmaps it seemed like NVIDIA wasn’t going to do much in the G92 space in the time period that ATI would launch RV770.
NVIDIA had its sights set on another G80-esque launch with GT200, it would introduce this honkin new chip, price it out of the reach of most and not worry about the peasants until sometime in 2010. The existing product line would be relied on to keep the masses at bay.
Source:
https://www.anandtech.com/show/2679/10
Doesn't that sound familiar? AD102 launching first at some exorbitant price point while leaving Ampere to cover the mid and lower range of the market.