Are they though?
Because over all sales for AMD includes server chips. Data center is where AMD is doing very well, has very compelling products, and is well positioned.
AMD gaming includes console, and on third 3rd quarter guidance AMD was indicating flat sales.
Embedded revenue was also indicated to be flat.
If AMD server chips make up for the loss of client revenue, AMD may just allocate manufacturing to that and keep prices at MSRP. AMD likely makes more $ on server on a per mm basis.
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If a price war is going to happen it is going to be nvidia vs nvidia last gen.
Because lets admit it, outside the $1600 rtx 4090, nvidia's 4080s are not looking compelling. Not with $700 3090s floating around and prices dropping fast.
OK, I'll take this on.
I think we're only at the start of an extended financial turmoil period, and everything I argue is based on this.
When AMD depended on low margin consoles in the old days to keep the company afloat, there was a very good reason for that. You need revenue to continue operating and maintain the staff for further advances.
Wafers are no longer, it seems, a chokepoint to greater sales, so they no longer need to prioritize higher margin products at the expense of less sales in lower margin ones. Now, they can do both, to as much as the market allows, and in this worsening market, they, and others, will have to drop prices. The memory manufacturers have this boom/bust cycle every few years. Now, it's them and the rest of the industry also.
if AMD no longer has to choose, but can sell all the market wants, why would they limit sales?
Are prices at the optimum point for sales volumes and margin/sale so as to get the highest (not %) profits?
Share prices are also concerned with growth and returning to fiscal reality, earnings/share. Both margins and overall sales affect this. I think, we've been programmed since 2008 to see money printing as the solution, but more are realizing the perils of that seductive trap and where it's ultimately leading us. A corner has been turned by the FED, just witness the screams of the financial & governmental crowd, who are still stuck in the past.
I do not suggest they will sell at a loss, just that competition for fewer sales will force a change, which will lead to lower prices, and let's admit it, the latest and greatest computer stuff is not more important than the necessities of life.
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DAPUNISHER WROTE:
"Older financially established forum goers seem to have trouble understanding how tight a budget many younger gamers have to work with." to which I added "also applies to most of the world".
These are international companies with a world market. We often forget this. In the end, this is a difference of opinions that only time will truly tell which viewpoint is correct. Entertaining for now though.
I agree on NVIDIA pricing. Lower than top tier is not looking great.