Intel's claims point to ICL having a bigger increase over SKL than Zen 2 does over Zen/Zen+.
Leaked Geekbench results support those claims. The gap between the two is unclear, but I think it's pretty certain that Sunny Cove will have the edge compared to Zen 2, small or not.
From Zen to Zen+ there is 3% stated by AMD, dunno if you made a typo but that makes your estimation being relevant...
As far as I know, AMD never gave an 18% figure. They said 15% in Specint 2006 and 13% in Cinebench, not sure whether that's compared to PR or SR.
They said 15% for Zen+ to Zen (hence the 18%) in various workloads, they quoted Cinema 4D but also, wich is more interesting, Spec int 06 wich is more relevant for basic software than renderers.
Intel's 18% is an average that comes from multiple benchmarks, like Cinebench, Geekbench, Spec 2017, and several others.
Your accusations seem unfounded. If anything, I'd sooner believe that AMD changed their slide to point out the 15% Specint 2006 increase instead of the 13% Cinebench increase to look better compared to Sunny Cove. We have older slides that used the smaller Cinebench increase that were changed "last-minute" to use 15%...I also see nothing wrong with Intel including workloads where AVX512 plays a part.
Several others that are not known but we know that they used Web Xprt, an Intel originated bench and also Sysmark, wich is telling that it s not 18% if they need to use those quasi in house tests.
Notice that the uop cache has 2.25k ops stored, while Zen 2 is at 4k ops, this was pointed by AT s Ian Cutress, and is a likelyhood that Intel s uarch is not as efficient as Zen 2, indeed AMD said that the latter was designed to be up to ICL in 10nm iteration ..
https://www.computerbase.de/2019-05/intel-ice-lake-ueberblick/