Third, I expect the 16C part to be thermally limited (lower all-core speeds) so the MT performance increase wont be that much more compared to 12C. Say 20% instead of 33%.
I expect new motherboards that has beefier VRMs and can handle higher TDP.
As an example, assuming that a 14nm wafer costs half as much as a 7nm wafer, but you get 3x as many dies per wafer at 7nm (after taking defects into account):
An R3 would need a 14nm IO plus a 7nm chiplet. Quick math on that puts the manufacturing cost below that for 210mm at 14nm, so it is easy to see why the low end can easily go for $99 if so desired.
process sizes are now just making names that has no basis in reality
TSMC's 7nm is only 2x as dense as GloFo's 14nm, not 4x.
If AMD are going to be releasing products similar to those leaks, at prices similar to those leaks then I think it is a strategy to get far more OEM take up than they have had so far. Once the OEMs have invested in their infrastructure to support more of your products it makes it easier going forward and then AMD can start raising their margins. I think the idea, assuming the leaks are in the ballpark, is to use the opportunity Intel have given them to forge long lasting OEM relationships to increase the number of OEM offerings. The benefit is that when Intel get their house in order AMD will have greater OEM support than if they go for pure margins right now.
The "leaks" are fake.
AMD don't name or priced its products until close to release (usually 1-2 weeks prior).
Longer term, it is better to have lower margins on higher volume, than higher margins on low volume.
It's easy to push up margins when you dominate the market. AMD are not in that position yet, so they need to manouver themselves as best they can. Once the market share is there, then push margins up a little.
Longer term, it is better to have lower margins on higher volume, than higher margins on low volume.
Whilst I think that cannibalising future sales is a valid argument, I suspect that it impacts Intel far greater than it does AMD; in the first instance they are cannibalising Intel current and future sales, not their own.
AMD already dominate the ~$200 and under (processor) market.
It doesn't make sense for AMD to drop the prices further to compete with itself.
It's the $300+ (processor) market that Intel dominate with products such as the Core, i7-8700K, Core i7-9700K, Core i9-9900K
That's the market that AMD would go after.
First, their cost won't be double that since it uses the same packaging and IO-die.
Second, they need to entice enthusiast to go for the $429 or $499 part.
Third, I expect the 16C part to be thermally limited (lower all-core speeds) so the MT performance increase wont be that much more compared to 12C. Say 20% instead of 33%.
I expect only on 7nm EUV (does TSMC call that 5nm?) with 12nm IO die will the full potential of 16C be unlocked.
12C/24T Ryzen 9 3800 for $499
That's 50% more cores than the Core i9-9900K.
That's enticing enough.
Saying these are too low ignores just about everything AMD has done since they launched Ryzen. Their goal has always been disruptive pricing to fuel sales. Not saying you are wrong but there seems to be a lot of trouble to use Intel's pricing model to apply to Ryzen pricing even as far back as Ryzen's launch.
Take the Projected pricing of 3900x. I would actually say it's a little high. But Intel doesn't have a consumer competitor for it and Comet Lake at 10c won't be a match and the last time AMD had double the core count they found a middle ground at half the price of it closest competitor with decent Margin for themselves. But Looking at Threadripper pricing they properly slid down pricing on 2950x while allowing themselves growth in margin on the 2970 and 2990.
So I would put this in the wait and see. I know it won't be priced as high as the 2950. So maybe max $600. But if AMD still plans on being disruptive I think we will see them bring back the $500 price point.
No, AMD goal is to disrupt
Intel's pricing.
At the time, AMD doesn't have any competitive products so it doesn't have to worry about reduced profit margin.
Now, AMD dominate the ~$200 and under, it doesn't make sense for AMD to lower the prices and compete with itself.
It's the $300+ (processor) market that Intel continues to dominate with products such as the Core, i7-8700K, Core i7-9700K, Core i9-9900K
AMD can continue to disrupt Intel's pricing by, for example, releasing 12C/24T Ryzen 9 3800 at the same price as the Core i9-9900K's.