On the contrary, that strategy worked perfectly for Martin Luther King, and to great and long-lasting effect.
But to answer your first question, if you want to protest that would both get attention and be permissible, finding the right medium would be a good place to start. There are three major factors though that, in my opinion, hurt Kaepernick's efforts:
- The NFL audience as a whole is slightly Republican leaning where these actions are a bit less tolerated. Had Kaepernick been a professional basketball player though, his protest would have probably been much more positively received. On the other hand, I can guarantee that had Kaepernick done this in college football, professional golf, or NASCAR, he would have been thrown out of the league almost immediately. Instead, Kaepernick never stopped to think that the majority of his audience would never, ever see his protest as none other than a desecrating display of the flag and the national anthem. And there we go to point #2:
- Kaepernick's move is peaceful alright, but put the focus of his protest on the wrong thing. Martin Luther King was successful in his protest not just because they were peaceful, but because it highlighted the immense struggle that black Americans were facing at the time. People watching the news didn't see protestors disrespecting the flag, breaking the law, or destroying property. They saw protestors being blasted by a fire hose, beaten, jailed, and torn asunder by racists crowds. It worked because it exposed the rotten core of racism during that era, and people changed. This, I think, is the #1 contributing reason why we see such a radical reduction of racism with the boomer generation of white America.
- Our very obvious commander-in-chief who can't put his cell phone down and stop tweeting. Trump's tweeting simply fueled points #1 and #2.
At the end of the day, I question the
real impact Kaepernick had with these protests. And because it was seen as such a divisive act, I doubt he'll ever step out on the football field again.