i agree with cjgallen in that you should look into buying stocks of companies that you believe in. if you tend to like their products or services, there's a good chance that others do too. this usually means that it's a good company. so, as long as they have good financial strength and reporting, good products & services, loyalty from customers, and is priced just right, i think you should go for it.
I don't even so much as dabble anymore, but when I traded, MY theory was "Everyone has to eat, and someone will need to clean it up".
Meaning: Safest investments are in food related industries and Chemical cos.
(Was given several shares of Pilsbury once. Worth less than $1, sold 3 years later just after it went to $68)
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