That is 100% what I am suggesting.
and I think you are completely wrong in your suggestion.
AMD need Zen to:
1. Allow them to reduce their leverage which has hung over them since 2006.
2. Allow them to have 2 or 3 solid iterations for continued profit and CPU growth over the next 3-5 years.
3. Allow them to have a solid x86 base for forays into HPC APUs and custom silicon/FPGAs based on x86 baselines.
If Zen is as good as is hoped, then it demonstrates small teams well led by technically competent folks rather than the powerpoint mafia with their MBA can compete with behemoths that are inefficient due to their size.
AMD could stand up quite a few more small teams of the same ilk based on Zen profits without having to go near banks. Bigger is not always better and more money is often not the solution.
Not really.
The amount of consumers shelling out for a HEDT compared to the overall market size is miniscule. The subset of those that don't know what they are looking for and don't compare across genuine competitors is vanishingly small.
And they will look at the price and go AMD in that case.
No. They will look at performance and go with whoever offers them best performance or best performance/watt.
This comment gives me insight into your understanding, or lack of, of the market.
You are free to think that. This is basic finance here. Its why companies are willing to sell long term debt for cash now. It allows you to take the cash now, and do even more. That results in a net gain over the long run. Not sure what else to say.
AMD are still paying up for the ATi decision. That monkey needs to be removed from their back.
I'm not suggesting going to zero-loans, or anything like it, but the bonds need to be brought under control. If Zen flops, the company probably dies due to the pending bond payment - that is not a healthy situation.
Never said it was. In my opinion, market share is very important. AMD should be able to make large profits and still undercut Intel to gain market share.
Which is what everyone else is suggesting. But not undercut them by half, which would lead to AMD not maximizing their profit - both in 2017 and over 2017-2020. That error could, and likely would, impact their long term prospects. Which is very bad for consumers and commercial alike.