Supply Issues Founders Edition Early Adopters Paper Tax for 20 Minutes [HardOCP]

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C@mM!

Member
Mar 30, 2016
54
0
36
If you ask OCUK today, they will most likely tell you they sold around 5000 cards alone. The retailer in Denmark I shop at have passed 2000 cards. And all these are relatively minor retailers.

Seems the like or dislike of Kyle and HardOCP swings a lot

Considering the total size of the enthusiast market, I find that incredibly hard to believe.
 

dark zero

Platinum Member
Jun 2, 2015
2,655
138
106
So... another Fury X release now by nVIDIA?

As expected... Apple must have all the waffers for themselves....
 

selni

Senior member
Oct 24, 2013
249
0
41
Your point about taxes always misses the mark because as a consumer I cannot legally evade taxes. What it costs me to actually buy the card is what matters to me. If my country had 20%, 30%, 50% import/sales tax, that's what it would actually cost me to buy the card.

Right now this is what I am going to pay for a 1080 if I bought one:

($909.99 + $12 shipping) *1.13 tax / 1.30811 FX rate = $796 USD

There is no point discussing that VAT/taxes are included to try to obfuscate that I am being asked by NV to pay $800 USD for a next gen upper-mid-range 256-bit GDDR5X 314mm2 card. I don't find this acceptable knowing what happened with GTX980 -> 980Ti. There are also rumours that NV already tapped out the entire Pascal stack which means GP102 is ready to go in 2017 as soon as NV has milked the 1080. If I am spending $800 USD+ per a single card, at that point nothing less than AMD's/NV's true flagships of that generation will be satisfactory to me.

Canada Computers that has 32 stores in my province has 0 cards for sale. The only AIB card they have for pre-order isn't worth buying due to 5+1 VRM power phases and a single 8-pin connector.

Same story at NCIX Canada. 0 cards in stock, 0 AIB cards worth buying.

I found 6 FE cards in the city of Calgary at Memory Express. Every other 1080 is OOS and that includes the only AIB card worth buying at this store.

While it's not absolutely impossible to buy 1080 cards, the stock is pretty limited. Most importantly, imho FE card isn't worth buying even for $599 USD ($796 USD for us Canadians) since it'll run hotter, louder, has no 0 dBA idle fan operation and will on average overclock worse due to insufficient heatsink (unless one runs the fans at 80-100%). Right now, there are almost no good AIB cards for sale yet.

It's clear that NV rushed this launch. When MS/Sony/Nintendo do console launches, they spend 3-4 months building inventory so that once the first several batches of cards sell out, they can restock tens of thousands of more units on a daily basis. Compared to how those companies launch highly anticipated consoles, this launch is underwhelming as far as inventory management goes.

At the same time, some Russian YouTubers have been told that RX 480 won't show up in major Moscow stores until August. This suggests AMD may not fair much better with Polaris 10, but at least they have 1 month to start building up inventory to save face. Current rumoured prices for 1070 in Russia will be ~ $539 USD and for 1080 ~ $821 USD. That's far more than what 670/680 and GTX970/980 cost when they came out.

Either way, I hate paper launches, whether it's from Intel, AMD, NV, etc. Even though Apple's products sell out on launch, at least there the demand is absolutely insane (they can easily sell tens of millions in a month), so it's more forgivable/understandable.

VAT is absolutely relevant when suggesting a store is marking up considerably over MSRP though, which is what that post was (correctly) addressing - that no, those stores didn't still have stock because they were charging well over MSRP, that was actually the normal price.

Yeah, it's still a crazy expensive card though and the 1070 is looking like quite the hike too - even at the $379 custom MRSP it's a $100 jump from the 970.
 

nerp

Diamond Member
Dec 31, 2005
9,866
105
106
HardOCP is just bitter about not being considered a legitimate news site by the manufacturers, that's all. And since it's 99% aggregated BS, I can agree with that.
 

brandonmatic

Member
Jul 13, 2013
199
21
81
HardOCP is just bitter about not being considered a legitimate news site by the manufacturers, that's all. And since it's 99% aggregated BS, I can agree with that.

Yes, the signal to noise ratio there is pretty low. I'm going to assume the truth here lies somewhere in between very high demand and low shipment volume. Both are probably at play.
 

Samwell

Senior member
May 10, 2015
225
47
101
I'd love to see a source for your claims. A single shop in Denmark sold already more than 2000 cards?

One of the biggest German online shops for hardware shares sales numbers. 3 different cards are in stock, in total they sold less than 1000 cards. And sold doesn't even mean shipped.
http://www.mindfactory.de/search_re...n+(VGA)/GeForce+GTX+fuer+Gaming/GTX+1080.html

Shintais numbers are exaggerated, but it's still far from a paper launch.
This shop sold nearly as many terribly overpriced Founders editions in one week as Fury X cards in one year and the Founders editions are still in stock. I really don't understand why people don't wait for the customs, but demand is definately good.

Fury launch can't really be compared with at, as supply was way more limited.
 

antihelten

Golden Member
Feb 2, 2012
1,764
274
126

Bacon1

Diamond Member
Feb 14, 2016
3,430
1,018
91
Shintais numbers are exaggerated, but it's still far from a paper launch.
This shop sold nearly as many terribly overpriced Founders editions in one week as Fury X cards in one year and the Founders editions are still in stock.

Source for any of that?
 

Riek

Senior member
Dec 16, 2008
409
14
76
Well they don't seem to be in stock where I live and the selling price is around 900€ (or 1000$)
 

ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
Your point about taxes always misses the mark because as a consumer I cannot legally evade taxes. What it costs me to actually buy the card is what matters to me. If my country had 20%, 30%, 50% import/sales tax, that's what it would actually cost me to buy the card.

Its people who try to make a case that companies should sell below MSRP in countries with VAT/Toll etc that misses the point. Not to mention not understanding the difference in terms of money usage. You tend to save money elsewhere.
 

rainy

Senior member
Jul 17, 2013
508
427
136
Prices includes VAT. And its 882$ with VAT.

I hope you've bought a pair because that was such an ocassion. /s

Warning issued for trolling.
-Moderator Subyman
 
Last edited by a moderator:

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
Yep, the best way to sell a product is to sell out of a product. The amount which is being purged at any given time doesn't matter near as much as that little "out of stock" sign and the amount which it's toggled. Newegg could literally retain stock and purge a few an hour as long as the card continually swings in and out of stock.

It also helps if an article is written on how 'fast' the GPU's are selling. The NVIDIA of late constantly reminds me of Apple fsor.

I understand what you are saying, but there's really no logic to it, OOS means you have nothing to sell. It's lost revenue. No other way of figuring it.
 

Ancalagon44

Diamond Member
Feb 17, 2010
3,274
202
106
Yep, the best way to sell a product is to sell out of a product. The amount which is being purged at any given time doesn't matter near as much as that little "out of stock" sign and the amount which it's toggled. Newegg could literally retain stock and purge a few an hour as long as the card continually swings in and out of stock.

It also helps if an article is written on how 'fast' the GPU's are selling. The NVIDIA of late constantly reminds me of Apple fsor.

Not necessarily (puts supply chain hat on).

It depends on the service levels you want to achieve. Service levels refers to which retailers carry your stock, and how much of your range they are likely to stock at a given time. For instance, you might want to make sure that all of your mid range cards are available to buy everywhere, but perhaps Titan X cards will only go to the stores that are likely to sell quickly.

This is important because having service levels too low is risky, and having them too high is expensive.

Low service levels are risky because of the risk of the customer buying something else instead. If the card that the customer wants is not there, he may buy something else instead. If he can't get a FE 1080, he might buy a Fury X or a Vega or whatever. You don't want that obviously, so you want to make sure that the customer can buy what he wants to buy when he wants to buy it.

High service levels are expensive because you have to invest a lot into inventory in order to achieve them. You might have a Titan X sitting at a mom n pop store in Kansas that ends up not being sold by the time a replacement comes along, and that is expensive. It's wasted inventory - you would not be able to sell it for full price.

Then there is also the concept of the cash cycle - how long it takes to convert money into inventory and back into cash again. This should be as short as possible, and the more inventory you have, the longer the cycle ends up being.
 

Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
Sorry guys, I know I've asked this recently in a Pascal paper launch gate thread, but it was never really answered.
Here goes..... Does any of this matter. And if you say yes, exactly how and why? How does this shape your reality or universe? Or, is this just a topic to fill a talking point void?
Anyway, I used to think "Erma gerd!! Paper launch!!"
Now, I cant think why it would ever matter to anyone.
I've noticed several posters here really seem to need it to be a paper launch. They think it is a blemish on a company. I can't see how.
 

cytg111

Lifer
Mar 17, 2008
23,561
13,122
136
Your point about taxes always misses the mark because as a consumer I cannot legally evade taxes. What it costs me to actually buy the card is what matters to me. If my country had 20%, 30%, 50% import/sales tax, that's what it would actually cost me to buy the card.

Right now this is what I am going to pay for a 1080 if I bought one:

($909.99 + $12 shipping) *1.13 tax / 1.30811 FX rate = $796 USD

There is no point discussing that VAT/taxes are included to try to obfuscate that I am being asked by NV to pay $800 USD for a next gen upper-mid-range 256-bit GDDR5X 314mm2 card. I don't find this acceptable knowing what happened with GTX980 -> 980Ti. There are also rumours that NV already tapped out the entire Pascal stack which means GP102 is ready to go in 2017 as soon as NV has milked the 1080. If I am spending $800 USD+ per a single card, at that point nothing less than AMD's/NV's true flagships of that generation will be satisfactory to me.

Canada Computers that has 32 stores in my province has 0 cards for sale. The only AIB card they have for pre-order isn't worth buying due to 5+1 VRM power phases and a single 8-pin connector.

Same story at NCIX Canada. 0 cards in stock, 0 AIB cards worth buying.

I found 6 FE cards in the city of Calgary at Memory Express. Every other 1080 is OOS and that includes the only AIB card worth buying at this store.

While it's not absolutely impossible to buy 1080 cards, the stock is pretty limited. Most importantly, imho FE card isn't worth buying even for $599 USD ($796 USD for us Canadians) since it'll run hotter, louder, has no 0 dBA idle fan operation and will on average overclock worse due to insufficient heatsink (unless one runs the fans at 80-100%). Right now, there are almost no good AIB cards for sale yet.

It's clear that NV rushed this launch. When MS/Sony/Nintendo do console launches, they spend 3-4 months building inventory so that once the first several batches of cards sell out, they can restock tens of thousands of more units on a daily basis. Compared to how those companies launch highly anticipated consoles, this launch is underwhelming as far as inventory management goes.

At the same time, some Russian YouTubers have been told that RX 480 won't show up in major Moscow stores until August. This suggests AMD may not fair much better with Polaris 10, but at least they have 1 month to start building up inventory to save face. Current rumoured prices for 1070 in Russia will be ~ $539 USD and for 1080 ~ $821 USD. That's far more than what 670/680 and GTX970/980 cost when they came out.

Either way, I hate paper launches, whether it's from Intel, AMD, NV, etc. Even though Apple's products sell out on launch, at least there the demand is absolutely insane (they can easily sell tens of millions in a month), so it's more forgivable/understandable.

Nice.
(thinking ill go for polaris 10 until vega or gp102, then flip the polaris to the daughter...)
 

Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
I'm guessing it matters if you want one and can't get one.

I would be completely inclined to agree with you if the fact that the price for FE 1080s wasn't being bashed by all. Doesn't instill confidence that folks here are beating down doors to buy them.
And even if pricing was more reasonable, just wait for stock to return and pick one up.
 

dark zero

Platinum Member
Jun 2, 2015
2,655
138
106
NVIDIA understimated the market I see.. to make it worse they will have more supply issues as more companies uses the 16 nm FF+ like Apple, Qualcomm, Mediatek and now VIA (new CPU and iGPU) and TSMC is moving to 10 nm FF without thinking to expand their 16nm fabs.
 
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