8000 SEK ~ $1000 so $799 without sales taxes.
Which is exactly what I'd expect if the performance over the 980 is accurate. It won't be reasonably priced in the sense that you can get it for the price of the 980 - AMD has a lot of expenses to recoup and, frankly, until a product challenges it, it'll command a premium over what is available on the market, and rightly so.
Look at the launch prices of the R9 series. The only reason they are affordable now is because Nvidia slotted the 970 under them and the 980 at that price. That forced AMD's hand to drop prices significantly. Until the Maxwell series, they were priced competitively, though I'd preferably not like to see that price as normal. With the high prices of the 780 series, they were slotted in at perfect pricing, and were often impossible to get a hold of due to that very reason (especially because, as usual, they were excellent for mining algorithms).
I don't expect the 380/390 affordable until Nvidia forces their hand again, if they can. They'll be on the Maxwell series for the entire year, so the best they can do is release the GM200 and some perhaps cut-down GM200's as upper-range 9xx cards. I wouldn't doubt if perhaps, after focusing on a Titan 2 SKU, they make a GTX 990 single-GPU. I don't think they'd make the 980 Ti out of the GM200 after the 980 used the GM204, and it seems unlikely Nvidia will release a dual-gpu card under anything but the Titan brand these days so that frees up the x90 SKU.
Perhaps a 990 with a lower-clock GM200, and then a 990 Ti with a ramped-up GM200. A cut-down GM200 could serve as 985, or perhaps a 980 Ti but that doesn't fit the trend, though it is not entirely unprecedented.
All of which will almost assuredly be slotted in around that $700-1000 price range, slowly bumping down the prices of the lesser 9xx cards as more GM200-based cards are released.
Thinking about it, they could do 985 and 985 Ti if they don't want to touch the x90 branding. They might surprise and keep the GM200 solely for Titan brands, and/or strangely make the 980 Ti so significantly different from the 980.