It's still a form of censorship. The definition of censor: to examine books, movies, letters, etc., in order to remove things that are considered to be offensive, immoral, harmful to society, etc. A private organization can choose to censor what it sells. It's perfectly legal, it's perfectly valid, and it's not something we should be concerned about on the level of government censorship. But it is a form of censorship. If you're at work and you stop yourself from yelling out a curse word, you're self-censoring; have your rights been taken away? Of course not. But it's still censorship, and it's not wrong to label it as such. I think y'all are conflating "censorship" with "government censorship" without accepting that anyone can choose to censor content; it's only a legitimate problem when it's the government doing it.