There's no doubt about it...Nvidia's GTX 980 Ti is an impressive chip. Offering nearly the same performance as the GTX Titan X 12GB (and with far more overclocking headroom), the 980 Ti slips in right above the GTX 980 in terms of price, offering a rare "value" play in the ultra-high-end field. It costs 30% more, and in our tests delivered an average 24% improvement in framerates, despite a few CPU-bottlenecked games slipping into the mix. That's seriously impressive, and getting that much extra performance for your dollar is very rare in this price range. Nvidia likely would have priced the 980 Ti higher had the AMD Radeon R9 Fury X not been in the works, but had Nvidia known how constrained supplies of that chip would be, maybe it wouldn't have been quite so aggressive. As of our publication date, the R9 Fury X isn't available anywhere in the United States, while the 980 Ti is now fairly easy to source. Given the identical price, there's really no reason to wait on the Fury X. In fact, we had intended to publish a showdown between the two cards, but couldn't get a Fury X in time. We intend to review the Fury X (or possibly the air-cooled Fury) sometime in the future, when stocks are better (and ideally prices are lower).