First of all, I think it's a rather degrading idea, shows the state of our country. On the other hand, if my g/f (if I had one) and I were already on the rocks, I think it would be a good idea to pretend not to break up for a chance at being on the show. If you're going to break up anyway, why not do it in a place where other people are throwing themselves at you? Past that, stupid idea.
Zenmervolt
EDIT: Uncouth, I agree completely. That 70's Show was decent as well IMHO.