Nah...that's just the price in 2023. Fully-loaded trucks simply go for $100k these days:
Cheap trucks are dead. It is now a segment for the wealthy. How did we get here?
www.motorbiscuit.com
It's ridiculous, but the demand exists!
Want to blow six figures on a stock pickup truck? There are several options.
www.gearpatrol.com
You're right that people are way over-spending on fancy trucks, but what's the ASP? Probably $75k-ish?
As for demand, that's the billion dollar question. If you believe Norway and China are representative of the BEV adoption curve, then the U.S. is primed to electrify a majority of new car sales over the next decade-ish. California is on the leading edge and is seemingly on the cusp of replicating China's success. But most U.S. states are not like California when it comes to environmentalism...
But Tesla furiously cut prices in 2023 just to keep sales flowing, and it's widely reported that BEV inventory on dealership lots is very high by current standards (as measured by days of inventory). I personally see the glass as half-full; BEV inventory is high because the U.S. is still early in the adoption curve and to date, pricing has been too high relative to ICE (and exacerbated by current high loan rates).
When BEV prices reach rough parity with ICE and charging infrastructure gets built out, I think American consumers will come around (slowly at first but eventually).
Finally it's very different to start with a $70k truck and slap $30k of "luxury" options on it; vs. a tri-motor CT that begins at $99k. Generally Teslas don't have many options to choose from, but will the $99k CT be "fully appointed" or will it be fairly spartan like its passenger car brethren? I'm guessing the latter. "Spartan design" is just Tesla's euphemism for better profit margins.