So Tesla is still within the norm easily, especially for it's volume. Also the refresh that some models get before a redesign is typically just like what Tesla did, changing the plastic front and leave the sheet metal alone. Also you seem to focus an lot on the superficial. Who care when they change the external styling? you can barely tell one Audi from any other Audi in the last decade. As long as the styling isn't really bad, this is the least important issue.
That out of the way, onto (IMO) more important stuff.
Making Model S/X more attractive in light of what appears to be a very good Model 3.
I do think they should have a serious luxury interior at least as an option, possible as part of interior design refresh. I think this is the main knock against the Tesla S/X when compared to luxury car competitors. It's a great car otherwise and that should be enough to soldier on until a full redesign, which maybe be even a bit bigger now that the Model 3 exists.
Hah, you are absolutely right about Audi, they all look like the same model, either shrunk or pulled out or lifted up lol. Which isn't bad if you're a fan of Audi's designs!
I don't think the S/X styling is
bad by any means, but I actually like the 3's aesthetics better than the S. But they're obviously trying to focus sales on the S/X to generate revenue, which is why they didn't delve too much into the 3 at the big event...they didn't talk about the awesome new battery, or all of the new tech inside, etc.
The big things I am hoping to see in the S/X include:
1. Luxury interior design. The X is better than the S, but it still feels kinda like you're in the top-trim Dodge minivan inside lol. Plus they dumped the ventilated seats! And iirc they're still using someone else's steering wheels.
2. End-user cameras everywhere. I want a 360-degree camera like Nissan has. I want a curb camera like Land Rover has. I know they have self-parking & all that, but it would be awfully nice to have some extra cameras for when you need/want them. The most technologically-advanced cars
should be feature-laden with technology imo! And how about an integrated DVR? (edit: = dashcam) Some of the newer cars are coming with that as an available option.
3. Integrated HUD. I think this would really help the S/X stand apart from the 3. Plus, imagine what they could do with the Autopilot cameras...imagine driving through fog and having a red box highlight around an unseen human or animal or other obstacle in the road.
4. Overall quality improvement of the build, especially for the X...I'm still reading about ghosting on the windshield, crappy clearcoating, mis-aligned falcon doors, poor noise insulation, etc. on 2017 deliveries.
5. Random awesome stuff, even if slightly useless...drift mode, massage seats, rear-passenger entertainment screens, etc. And speaking of Audi, they have some crazy-awesome tech in their latest models like Virtual Cockpit, where you can see the buildings up in 3D on either side of the street, not just a map...crazy stuff!