sirmo
Golden Member
- Oct 10, 2011
- 1,014
- 391
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Titan is more aimed to woo investors, and besides it's not like they don't make a really nice markup on those types of cards.Someone better tell Nvidia then, as we will probably see a 4th gen Titan within a year. I mean how else do you explain the success of the GTX 960 without accepting that it lived in the 980, Titan X and 980 ti's halo? The 280x was faster, the 380x is faster. I can buy the power savings argument for the 750 ti that doesn't need a 6 pin, but the 960 was a clear example of Nvidia's marketing winning when their technology lost.
Even AMD admits that is a VR card. Crossfire might as well not exist if you are a zero day gamer, which is the kind of gamer that keeps the whole wheel spinning.
In either case. AMD's decision to go for the mainstream market first I think is a brilliant move. For multiple reasons:
- why fight it out with Nvidia, when they can have the far larger market to themselves. Nvidia still enjoys a pretty big mindshare in enthusiast circles, so the question for AMD was, 30% of the tiny enthusiast market or 100% of the mainstream market? No brainer really.
- AMD has plenty of fab capacity they need to use up. They have a wafer supply agreement with Global Fundries they have to honor. And Zen isn't ready yet. So might as well put those wafers to good use.
- Apple is a pretty important OEM for them, and Apple is doing product refreshes on their most popular line of computers this year. Securing another design win with Polaris was pretty important.
- Make small dies until the yields improve. They did the same thing with their Cypress 5870 launch. When they first moved to 40nm they first ran a die shrunk run of 4770 on it until the yields improved for the 5870. Both of which were killer products.
- Mainstream market is pretty saturated. If you look at all the recent products in the $300-$600 market you will find tons of competitive products there. The mainstream has been largely left unserviced. In fact AMD's best selling card has been the r9 380 which is exactly in the $200 range.
- And also they might be right about their "increasing the TAM" line. I see tons of folks building their first PCs. rx480 is god sent for those intimidated and on a budget, trying their luck at building their own PC and getting their feet wet in PC gaming.
This is the absolute best move AMD could have made with the 14nm transition imo. It will generate most impact for their bottom line in the future. It will also increase their install base which also can't hurt. Especially since they already dominate consoles, their goal is to take away Nvidia's grip on game developers.
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