SiliconWars
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- Dec 29, 2012
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Some people have argued that theres no way out of this for Nvidia, not with steam box, not with creating their own API(as AMD have such a hold in the console market) and theres no way they catch up on performance with Direct X.
So what if Nvidia designed a massively multicore processor deisgned for feeding the mantle API, and designed to dominate in games, rather than compete with intel for general purpose performance.
It would take years for the first chip to be seen, by then it'll be far too late.
The only likely way out for them is by designing their own API, which is still at least a 2-3 year project, by which stage Mantle should have put AMD firmly in the driving seat. Even then they have the issue of not having their own APU which can be used in combination with discrete graphics, so they'll always be lagging anyway.
It's pretty bad. They're mostly just waiting and hoping the damage isn't a knockout blow, imo. The silence coming out of NVHQ is deafening.
I would worry about Microsoft!
If they were that worried (or even cared so much now) they'd just buy AMD and take it for themselves. I reckon a few heavy hitters might be looking at that option though, so it won't be cheap.
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