I'll go ahead and leave these 2c here for posterity.
This API will only succeed if it's going to be cross platform. A-la OpenGL, this needs to be cross platform for AMD hardware. Both devs and AMD don't [care] about performance. It is not an important metric for the consumer (i.e. not AT VCG forum members). All AMD and devs care about is revenue: how many GPUs and how many copies are sold. All the consumer cares about: can I play it on my device?
If AMD plays their cards right, they could have their GCN architecture in every gaming device out there: consoles (XB1/PS4/SteamBox) PCs (Windows/MacOS), tablets (Android/iOS/Windows). Maybe even phones. Devs would have to do far less work to get their games working on every one of these devices. Consumers would get their favorite game released on all these platforms, and they'd be able to play on day 1 regardless of what they own, which = more sales for devs.
Play it right AMD. Relegate it to Windows only, and it will die just like Glide.
Profanity isn't allowed in the technical forums.
-- stahlhart