To be fair, this is nothing new, its just the same old dipshit marketing flunkies that have reached their final form where they just search hashtags on social media and see what they need to slap on their products as a buzzword. Its worse now because it happens more quickly and is like industry-wide (including major companies that normally wouldn't operate like that), whereas in the past it would take a bit as one company finds success with it and others try to mimic. Actually this more reeks of it being the middle manager asswipes that have been put in charge of most places going "AI's huge" and slapping it on everything regardless of it making any sense whatsoever.
This happens constantly in audio for instance. Not that long ago, the audio industry officially recognized "Hi-Res" as an official term and every single company subsequently slapped a Hi-Res sticker on their stuff, nevermind "Hi-Res" products had existed for literally decades already. Dolby has pimped out Atmos so hard that it is in everything from like sub $50 mono speakers and earbuds all the way up. Plus they're paying record companies to force artists to make Atmos versions of their music. The industry tried the same thing with MQA (which really was just the latest in their long line of attempts at DRM). Honestly, I'm kinda disappointed that Dolby didn't call their push as "Atmos Integrated" to be able to cash in on AI. But then we'll probably have someone make an "AI" device that's just a tube pre-amp for vinyl and think they're being snarky by calling it "Analogue Intelligence".