I guess you guys have never heard of this little company called "Huawei"...or One Plus, or Meizu, or ZTE. They're already shown up on US carriers and are priced competitively, usually undercutting bigger manufacturers. Those with tin foil hats can rest assure as almost all of these companies are globalised, they have HQs all over the world and adhere to strict US guidelines just like any other company who wish to do business here.
Hey I've heard of Huawei before, didn't they make a Nexus or something?
There's no need to get offended, of course most of the regulars here are familiar with those names, but these companies have a lot of work if they want to actually penetrate the flagship market (or even mid-range market) in the US.
So far out of the names you mentioned only One Plus that I've heard of that is brave enough to push the specs to flagship territory, but unfortunately with their stupid invite system, they just ended up alienating people who wanted to try their phones, not to mention their warranty and support (mixed reviews on these). They do seem to have loyal fanboys though, which is pretty significant in terms of recognition. Maybe that's their strategy all along, I don't know.
About the others, I've seen mostly budget, low-spec stuff being discussed all around. I believe ZTE is killing it in the $50 or lower BYOSD area. For higher specs, I in fact actually heard more about Asus and Xiaomi who came up with some quality alternatives, two brands which you curiously didn't mention at all.
As for brand recognition, that is meaningless when you churn out overpriced, substandard phones year after year. HTC have been grossly overshadowed by Samsung since the galaxy s3 days and have sold away parts of their company each year to maintain afloat. Nothing about their business model reassure me that I should give my hard earn money to them. That's not the kind of brand recognition that I care about.
Exactly. Brand recognition is absolutely meaningless if it doesn't translate to sales numbers and actual, top of the line, products. This is true for HTC or any other brand names. Get it?