We have built a heterogeneous compute ecosystem that is built on industry standards,' boasted AMD corproate fellow Phil Rogers in a statement regarding the renaming exercise. 'As such, we believe its only fitting that the name of this evolving architecture and platform be representative of the entire, technical community that is leading the way in this very important area of technology and programming development.
Did your funny bone sleep in today?
Another re-branding from AMD. Their marketing wonks never stick with anything long enough for it to sink into the public consciousness.
It's sadly humorous to see them make the same mistakes over and over.
Or, to answer your question, it changes nothing, really. Just provides more reinforcement that AMD's problems are of their own making.
Fusion was nothing more than pure marketing.
Marketing is incredibly important, as is building a brand. Look at your own sig, it's full of marketing.
I don't know why you are rolling eyes over that.
Which obviously doesn't apply to people any where near our level of technical savviness.
I thought the name "fusion" was pretty original and it fit with what the platform was offering basically being a gpu+cpu package fused in one.
Why this new tongue twisting name who knows but perhaps intel can name their next generation processors"intelligent processing apu" or something wild cause when it comes down to it intel sorta has its own apu with that onboard hd2000 and hd3000.
Did your funny bone sleep in today?
Another re-branding from AMD. Their marketing wonks never stick with anything long enough for it to sink into the public consciousness.
It's sadly humorous to see them make the same mistakes over and over.
Or, to answer your question, it changes nothing, really. Just provides more reinforcement that AMD's problems are of their own making.
AMD is being sued for no reason...Swiss company Arctic (formerly Arctic Cooling), has used the brand name "Fusion" on its PSU products well before AMD's so-called "Fusion" APU family came to be. Arctic was smart enough to register its trademark, and is now piling up ammo to take AMD to court over alleged trademark infringement. Arctic acquired the brand name "Fusion" from Boot Up International Ltd., and its Fusion trademark is valid in Europe. Still a sizable market for AMD.
The interesting part is, AMD doesn't use "Fusion" as a brand name anywhere, except maybe its company slogan "The future is fusion", where "fusion" is used as a verb (fusion of various computing technologies to give a homogenous computing experience), and the company internally referring to its APU architecture as "Fusion", on the outside though, AMD brands its APUs under its Vision processor family, with no "Fusion" branding anywhere, except the company slogan.
Further, AMD even renamed its "fusion architecture" to "heterogeneous architecture". Arctic could have grounds to claim that AMD's use of "fusion" may have hurt its brand or sales. This is one Arctic fishing expedition you don't want to miss.
Fusion implies homogeneous computing. Instead, AMD is focusing on heterogeneous computing while it's really Intel who leads the way to homogeneous computing with AVX2.And this changes anything because....?
Which obviously doesn't apply to people any where near our level of technical savviness.
At the end of the day we all know that the components and it's objectives remain unchanged.
It applies to everybody. Name a single organization that has been successful without marketing. There isn't one.
It's still just a CPU with integrated video. Obviously, marketing works since people have readily accepted the term "apu".
But amd clearly has the advantage with its video in fusion.
But still hd2000 is 3-4x faster then a 7200gs which was a common gpu in its performance class 4 years ago in oem machines and yes i did compare the two with games this week as i thought about the 7200gs as a decent replacement
Hell i am playing BF2 at 1920x1080 on low and its smooth on hd2000 and while a old game many people prob went out buying a $300 gpu at the time to get the same performance at the same settings.
Still crappy but if you like older games like BF2 intel works:thumbsup:
The company Arctic cooling has the name "fusion" patented and filed an injunction or what they call it against AMD in September already. So this is what it's about.