The Future isn't Fusion after all

[Chiropteran]

It applies to everybody. Name a single organization that has been successful without marketing. There isn't one.

Every illegal drug dealer?

 

[Phynaz]

And the Aliens?

Now there's where you are totally wrong. Movies, television, books, Area 51, they are in all media.

The Aliens have been marketing themselves to us for decades and have become part of the national psyche.

:biggrin:

 

[xylem]

The Masons?

The Masons have marketing. However, it is targeted marketing, and you (and the lion's share of the general population) aren't in the target market.

Therefore aliens obviously comprise the company formerly known as Arctic Cooling, and are rolling on the floor laughing over the fact that a threatened lawsuit like this can actually amount to something.


..or perhaps Arctic invented the term "fusion", or their product is somehow similar to the product to which AMD had applied the term, and I'm just not seeing it.

 

[GaiaHunter]

I think you're mistaken. I think they get a "free pass" because they aren't worth reviewing. The kind of people who sit around reading computer reviews (us) are the kind of people who know not to bother with intel graphics when we want to game. Just because AMD integrated graphics suck less, doesn't make them special really. They still aren't what most of us want to use.

I think you're looking for conspiracies where none exist. If you were right, there would be some debate about intel integrated graphics. There is none. There is a consensus that they are enough to display a desktop, and productivity applications. Maybe watch a video, but that's about it.

We could even make the argument that the conspiracy exists on the AMD side. You have reviews and forum posters who will try to evaluate them for gaming. They really aren't suited for that either. Just because they aren't as unsuited as intel, we shouldn't give them a free pass.

You see, it's all a matter of perspective.

My friend's daughter was all very happy playing Skyrim in her A8-3500M on high settings.

 

[-Slacker-]

But it's not heterogeneous ...

 

[StrangerGuy]

AMD can talk all they want. In the end, the market only cares about the quality of the end product.

 

[Idontcare]

Now there's where you are totally wrong. Movies, television, books, Area 51, they are in all media.

The Aliens have been marketing themselves to us for decades and have become part of the national psyche.

:biggrin:

 

[drizek]

The Future is Heterogeneous

I like it.

 

[CHADBOGA]

Did your funny bone sleep in today?

Another re-branding from AMD. Their marketing wonks never stick with anything long enough for it to sink into the public consciousness.

It's sadly humorous to see them make the same mistakes over and over.

Or, to answer your question, it changes nothing, really. Just provides more reinforcement that AMD's problems are of their own making.

One could imagine if they had their own jingle like Intel's, it would also get changed every few years.

 

[sandorski]

The concept around "Fusion" still exists. That's all that matters.

 

[taltamir]

Every illegal drug dealer?

They have TONS of marketing done for them for free by their enthusiastic customers... which they don't even have to pay for.
Movies, Music, Video games...

 

[Majic 7]

Who are they marketing to? Closet heterogeneouses?

 

[Idontcare]

The Future is Heterogeneous

I like it.

The future is Intel, you don't represent ~25% of the annual capex TAM for the entire industry and not have a fairly secure position going forward.

Not sure where AMD is going to end up with their HSA...but I think history gives us a pretty good indication. (Cyrix, Centaur, Transmeta, etc)

AMD is not going to magically stay relevant with Intel zooming out ahead. Magic hasn't worked for any other x86 competitor, not going to work for AMD.

They'll probably get bought out by Via/Formosa Plastics. The future IS fusion, business M&A.

 

[Nemesis 1]

Fusion implies homogeneous computing. Instead, AMD is focusing on heterogeneous computing while it's really Intel who leads the way to homogeneous computing with AVX2.

Leave them in the dark.