The greatest injustice in history: Five Guys beats In-n-Out

[madoka]

F*** Five Guys. I costs me $12 to eat there compared to $6 for a better-tasting meal at In-n-Out.

http://www.ocregister.com/2017/05/16/in-n-out-loses-to-rival-five-guys-in-burger-poll/

After playing second-fiddle to Irvine-based In-N-Out Burger, Five Guys Burgers & Fries finally has something to cheer about.

The East Coast burger sensation, best known for its fresh-cut fries, ousted In-N-Out in the Harris Poll’s annual brand report. The 2017 study, based on input from more than 100,000 consumers, named Five Guys the Burger Restaurant Brand of the Year, a title In-N-Out has won twice.

Five Guys, a Virginia-based burger chain, is often dubbed the In-N-Out of the East Coast. It entered Orange County in 2010, launching a Southern California rivalry with In-N-Out. As it expanded in the region, it boldly opened restaurants near In-N-Out restaurants.

The Harris study, in its 29th year, measures the strength of brands across various media — from travel to finance to restaurants.

Brands are ranked based on familiarity, quality and purchase consideration.

In the burger category, Five Guys ranked the highest in all three categories; however, McDonald’s holds the highest familiarity score across all brands. After Five Guys, the Top 10 burger brands were In-N-Out, Shake Shack, Wendy’s, Culver’s, Whataburger, McDonald’s, SONIC America’s Drive-In, Smashburger and Steak ‘n Shake. Of those, seven can be found in Southern California.

 

[Ns1]

meh. I vote with my dollars, and they don't usually go to Five Guys.

 

[GagHalfrunt]

The East Coast burger sensation, best known for its fresh-cut fries....

It has to be known for its fries because the burgers are pretty mediocre. Who did they pay off?

 

[Ns1]

It has to be known for its fries because the burgers are pretty mediocre. Who did they pay off?

Everytime I've been to 5 guys, they've been just as limpy as InO.

 

[Schfifty Five]

They are both great burger joints, but cost factor definitely goes to InO as they are significantly cheaper.

Whataburger beats them all though.

 

[sactoking]

I'm under the impression that in N out is still more regionalized than 5 guys. If that's the case then 5 guys should be beating them.

 

[AznAnarchy99]

All these company "awards" are all BS anyways. My work touts them all the time but basically our marketing department pushes those surveys onto us every few months to force us to write good things.

 

[Ichinisan]

Love 5 Guys.

They're not "fast food" exactly. It's a category called "fast casual" that includes places like Chipotle and Pie Five.

 

[madoka]

Whataburger beats them all though.

Here's the complete results of the poll:

Below are America’s top 10 burger favorites:

1. Five Guys Burgers and Fries

2. In-N-Out Burger

3. Shake Shack

4. Wendy’s

5. Culver’s

6. Whataburger

7. McDonald’s

8. Sonic America’s Drive-In

9. Smashburger

10. Steak ‘n Shake

The burger chains that didn’t make the top ten, but were still listed for consideration, are (listed alphabetically) Burger King, Checker’s/Rally’s, DQ Grill & Chill, Hardee’s, Jack in the Box and White Castle.

 

[Drako]

There are a lot more 5 Guys out there, spread all around the country, so ...

 

[MrSquished]

the true injustice is that Shake Shack is not number one

 

[DigDog]

They have recently opened a shop here in London .. a burger is 8 Gbp. That's ridiculous, considering most burger places will charge you at most 3.50 for a quarter pounder, and maybe 5.50 Gbp for a proper "artisan" burger.

Sorry, just checked the menu, a cheeseburger is 8.95 Gbp (chipsfries not included), that's $12. A large fries is 5Gbp, or seven bucks.

 

[purbeast0]

Love 5 Guys.

They're not "fast food" exactly. It's a category called "fast casual" that includes places like Chipotle and Pie Five.

Chipotle is fast food as is 5 guys. Never heard of Pie Five though so I can't comment on that one.

 

[MagnusTheBrewer]

Love 5 Guys.

They're not "fast food" exactly. It's a category called "fast casual" that includes places like Chipotle and Pie Five.

There is no such thing as "fast casual." That's simply code for expensive fast food.

 

[darkswordsman17]

Being an ATOT food thread I'm going to largely stay out since it's just going to be a bunch of jackass hyperbole.

I definitely prefer Five Guys to In 'n Out, but the latter is definitely a much better value, and so even though I don't understand the people that say In 'N Out is one of the best burgers full stop, I can understand people liking it just because it's reasonably priced. Restaurant prices have gotten stupid out of hand.

 

[darkswordsman17]

There is no such thing as "fast casual." That's simply code for expensive fast food.

Disagree. Fast food to me means it has a drive thru. Fast casual means no drive thru and higher prices. It's absolutely worth distinction. They're definitely faster than casual places, but you do have to go in and they are priced more in line with casual places. Fast casual makes perfect sense.

 

[Ns1]

Disagree. Fast food to me means it has a drive thru. Fast casual means no drive thru and higher prices. It's absolutely worth distinction. They're definitely faster than casual places, but you do have to go in and they are priced more in line with casual places. Fast casual makes perfect sense.

There are places in the US that don't allow drive thrus...

 

[Ns1]

This wiki description seems apt:

Definition[edit]
The publisher and founder of FastCasual.com, Paul Barron, is credited with coining the term "fast-casual" in the late 1990s.[5] Horatio Lonsdale-Hands, former Chairman and CEO of ZuZu Inc., is also credited with coining the term "fast-casual". ZuZu, a handmade Mexican food concept co-founded by Lonsdale-Hands in 1989, filed a U.S. Federal trademark registration for the term "fast-casual" in November 1995,[6] leading Michael DeLuca to call Lonsdale-Hands a "progressive pioneer in the burgeoning 'fast-casual' market segment" in the July 1996 edition of Restaurant Hospitality.[7]

The company Technomic Information Services defined "fast-casual restaurants" as meeting the following criteria:[8]

• Limited-service or self-service format
• Average meal price between $8 and $15
• Made-to-order food with more complex flavors than fast food restaurants
• Upscale, unique or highly developed décor
• Most often will not have a drive thru

 

[MagnusTheBrewer]

Disagree. Fast food to me means it has a drive thru. Fast casual means no drive thru and higher prices. It's absolutely worth distinction. They're definitely faster than casual places, but you do have to go in and they are priced more in line with casual places. Fast casual makes perfect sense.

Seriously? You're making a distinction based on drive throughs? Some Olive Gardens have drive throughs. What's next, the color of the building?

 

[MagnusTheBrewer]

oh, wiki has a definition. That must mean it's true.

 

[BoomerD]

5 guys is more expensive...but it's MUCH better food.

 

[purbeast0]

Disagree. Fast food to me means it has a drive thru. Fast casual means no drive thru and higher prices. It's absolutely worth distinction. They're definitely faster than casual places, but you do have to go in and they are priced more in line with casual places. Fast casual makes perfect sense.

I can walk into Chipotle and get my good and be back in my car before I'm even at the window waiting for my food at a Taco Bell drive through. Also it will be about the same exact price.

Your "reasoning" makes absolutely no sense.

 

[BoomerD]

I can walk into Chipotle and get my good and be back in my car before I'm even at the window waiting for my food at a Taco Bell drive through. Also it will be about the same exact price.

Your "reasoning" makes absolutely no sense.

Yeah...but fuck Chipotle. As much as I hate Taco Bell...it's still to s better than Chipotle.

 

[GagHalfrunt]

There is no such thing as "fast casual." That's simply code for expensive fast food.

Exactly, it's just a PR trick. It's not only more expensive than fast food, it's slower too. So it fails on both of the things that make fast food so popular.

 

[Ichinisan]

I can walk into Chipotle and get my good and be back in my car before I'm even at the window waiting for my food at a Taco Bell drive through. Also it will be about the same exact price.

Your "reasoning" makes absolutely no sense.

Every Chipotle restaurant I've ever been to...EVER...has a ridiculous line around the restaurant. Waiting in line is the Chipotle experience. It's even acknowledged in that fluffer documentary.