cbn
Lifer
- Mar 27, 2009
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That's the issue they have. They want to keep those margins, and before the mobile explosion, the pricing was justified(at least somewhat) because they had that performance difference. Bottom end Intel chips were probably 10x faster than the fastest ARM based ones.
Now the justification for their pricing is because there's no alternative in the Windows space and the only higher performing chips are pricey Core ones. People didn't have that thinking when Medfield was out. They were expecting that they'd be #1 in mobile space or at least #2 and performance improvement of ARM competition would level out short time after. Then Apple came with A7, forcing everyone to admit that Intel would have zero chance going into Apple devices. They'd reason "oh they'll be the next Qualcomm". And they'd say it doesn't matter Apple chips are better since "its not direct competition".
Now, non-Apple top end ARM chip performs almost as well as the Core M chip(if not there already depending on how do you view Intel C compilers), with cost, battery life, and form factor of an Atom chip/device
I can't help but admit that Intel is in a serious quandry here. They want to satisfy shareholders and keep those massive revenues/margins, they want to be dominant in mobile, yet they can't do much about it. Ideally Atom would perform as well as Apple A9 chips(or current Core M), and regular Core would be still 2x above that. But you run into "real world" issues like you are pointing out how unrealistic it is expecting such big cores to happen. They need a "big core" chip not just because they want to improve PC sales, but to keep the pricing/margins and allow lower cores like Atom to grow so they can be competitive in mobile(I know its not just CPU, but the entire SoC is behind).
Whether they aren't capable of doing it due to valid reasons like not being able to make cores that perform another level above Core, or they don't want to do it due to financial reasons, they are in big trouble. Technical troubles will eventually manifest themselves financially. Perhaps their time is past though, just like disk/cassette rental places.
One advantage I see x86 having over ARM (at this time) is standardization.
http://forums.anandtech.com/showpost.php?p=38144160&postcount=21
Nice thing about x86 is that (unlike ARM) it is a standardized platform.
This means, unlike ARM, we should be able to update our OSes like we do our PCs. This should make for a much more secure system for those keeping their phones long term.
Its too bad most consumers (especially non enthusiast ones) wouldn't even realize this when factoring in their buying decision....and yet it is so important.
This, in contrast, to the typical Android phone that doesn't get updates.
P.S. Beyond Android, I actually would like to see Ubuntu used on a low end x86 phone. Its a great versatile OS that we can update ourselves. It can also dock and be used as a desktop.
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