It's not trivial, that is for sure.
But Intel's particularly sluggish response to this area is more likely driven by the fact you can't put your A-team (be it your best project managers or your best engineers) on every single project you have going on across the entire company. Some projects are destined to have the C-team.
Projects get prioritized, and the higher priorities get the resources. And those resources aren't merely financial, they are also internal support services and the quality of resources you are allowed to secure for your program.
In a big company like Intel, pretty easy to have projects floating around that just sort of muddle along with an impressively long timeline for deliverables. Broadcom did the same thing.
Intel knows how to get things done, but they (just like everyone else) don't know how to get everything done all at once
I dont think thats quite the right explanation. (and yes its not trivial - lol)
We have seen Intel using lots of money here for at least 3 years. Mobile is losing big time. They give away their solutions for practically nothing. There is plenty of money. That usually means allocation of ressources is there big time. At least now, and must have been for 2-3 years.
We have to note the entire solution is bad, besides baseband its dsp and probably many other parts.
I think the reason is the most straight forward. Intel have not in time developed the nessesary comptences, and hired the new people for what was needed. Therefore they can not develop the technology. Mastering new technology on the highest level - baseband and dsp solutions is that for Intel - is always a pain. They simply needed enough men with the specific competences - but they were not there. You cant move A person or even A person project manager to a new field within a year. He will be a D performer then.
Now there might be a culture of "we are designing cpu" or "we are a manufacturing company with best process competences" and they probably used the "C team" so to speak as a start, but for me, a blunder like what we have seen is a top management responsibility.
Getting that started and have full effect usually takes 2-3 years from you hire the guys (and its not small numbers here ). Then you can start for real. That probably also means we will see some fast acceleration from Intel here during 2015, 2016.
But they are competing with QQ that (my guess) probably have the same market cap or so, and guys like SS, that is just a fat moving train that prefer vertical control.